CIPR Foundation

3 months


Accredited by: CIPR
£760 plus VAT
Next date: (Blended - more dates are available below)
VIEW DATES Not sure? Chat online below or call: +44 (0)20 3862 6910
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This introductory level course defines the field and the scope of public relations. Broad introductions will be given to the specialist areas of PR and to in-house and consultancy working practices. Find out about CSR, reputation management and working with different stakeholder groups.

You will learn the key terms, techniques and theories of public relations and look at the relationship between PR and marketing, advertising, promotions and publicity.

The course will also examine the role of the professional PR practitioner, focusing on ethical issues, the CIPR code of practice, and continuous professional development. The principles and practice of effective media relations, writing for the media, understanding a news story, use of visual imagery, and working with press and broadcast media will be covered as well.

Hear more from one of our Foundation students.

Further information:

The cost of the course includes the PR Academy tuition fee and the CIPR Awarding Body fees.

The prices for future courses may differ.

If you are paying for the course yourself, payment is by credit or debit card. If your employer is paying, when you come to enrol you can request an invoice so that they can pay us by bank transfer.

What's included?

Access to PR Academy’s online learning centre with discussion forums, links to resources and an online library.

If you study online there is lots of tutor support. There are live webinars run by experienced tutor/practitioners with the opportunity for lots of interaction, which are also recorded for later playback. There are regular, lively online discussions about contemporary practice. Our online learning centre makes virtual networking with other practitioners possible too. Unlike lots of online learning your tutor is with you all the way – you aren’t left on your own to work through lots of static content. Your tutor will be keeping in touch and encouraging you all the way.

The CIPR Foundation in Public Relations is right for you if...

  • You want to move into public relations
  • You are trying to decide if PR is the right career for you
  • You want to study for the CIPR Professional PR Certificate but don't meet the entry criteria
  • You want a grounding in the PR basics
  • You may have done our MOOC (Massive Open Online Course) and now want to get a qualification under your belt.

CIPR Enrolment criteria:

You qualify for the CIPR Foundation if you have five GCSEs at Grade C or above (one of which must be in the English language).

You may still be accepted without the necessary GCSEs or GCEs. This is at the discretion of the teaching centre on the basis of your professional experience (not necessarily in public relations).

In addition, those whose first language is not English must be able to demonstrate proficiency in the language – spoken and written – to an International Language Testing System (IELTS) band score of 6.5 or equivalent.

If you are unsure about eligibility, contact us by calling +44 (0)203 862 6910 or emailing

Once you have done the Foundation, you can move up to the CIPR Professional PR Certificate or the CIPR Specialist Certificate: Internal Communication:

You may also like to consider the University of Chester Post Graduate Certificate or select from the modules which can all be taken as standalone courses.

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