CIPR Professional PR Diploma

10 months
Taught at Masters level

Online and face to face at ETC Venues, London

Accredited by: CIPR
£2920 plus VAT Or pay by installments
Next date: (Online course - more dates are available below)
VIEW DATES Not sure? Chat online below or call: +44 (0)20 3862 6910
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Studying for the CIPR Professional PR Diploma – the CIPR’s flagship qualification – will enable you to operate more strategically with confidence. It will do this by equipping you with the advanced knowledge you need to design effective PR strategies. Students often say that taking the PR Diploma transforms the way they work.

You will gain an advanced understanding of professional practice, including PR strategy and planning, content management, media and engagement, measurement and evaluation, and PR leadership. All underpinned by reference to ethics and the code of conduct.

You'll also put your learning into practice, evaluating a wide range of PR concepts and techniques and applying them practically to your own work and sector.

The course lasts around ten months and there are three assessments. Study online or face to face in London on Saturdays.

Meet your course leader, Chris Tucker.

Further information:

The course price is made up of the tuition fees plus the CIPR course registration fee and awarding body fee which PR Academy collects on their behalf. Breakdown:
  1. PR Academy tuition fee: £1885 plus VAT
  2. CIPR Awarding body fee: £960 VAT exempt
  3. CIPR Course registration fee: £75 VAT exempt

If you are paying your own tuition fees, you have the option to pay by instalment. Instalment details are here.

If you are paying for the course yourself, payment is by credit or debit card. If your employer is paying, when you come to enrol you can request an invoice so that they can pay us by bank transfer.

What's included?

A dedicated “reader” designed and written specially by us for the course. (Hard or soft copy – adapted for reading on a device - depending on your study method.)

Access to PR Academy’s online learning centre with discussion forums, links to resources and an online library.

Marking and feedback on your assignments.

If you study face to face you will be getting together other students for lively and interactive classrooms sessions on seven occasions over the time of the course – this is more than some other centres offer. We think that these provide great opportunities for networking with other practitioners. We believe great learning should happen in a great environment. We use the smart, modern ETC Venues near Liverpool Street in central London, where all refreshments are provided, including rather lovely ice cream! There is tea and coffee all day and lots of choice for lunch including vegetarian and gluten free options.

If you study online there is lots of tutor support. There are live webinars run by experienced tutor/practitioners with the opportunity for lots of interaction, which are also recorded for later playback. There are regular, lively online discussions about contemporary practice. Our online learning centre makes virtual networking with other practitioners possible too. Unlike lots of online learning your tutor is with you all the way – you aren’t left on your own to work through lots of static content. Your tutor will be keeping in touch and encouraging you all the way.

Right for you?

You may be working in any field of public relations and are ready to take on a more strategic role or consolidate your knowledge.

The CIPR sets out entry criteria for this course as follows:

The CIPR Professional PR Diploma is right for you if…

You have completed the CIPR Professional PR Certificate

You are an experienced PR professional without an industry specific qualification

You are working in any field of public relations (e.g. media relations, internal communications or public affairs)

You want to learn about the strategic roles and functions of the public relations practitioner.

The CIPR enrolment criteria:

CIPR Professional PR Certificate


One of the following plus one year's relevant full-time employment in public relations (or related sectors, e.g. marketing, journalism) and five GCSEs at grade C or above, one of which must be in English language:

CIPR Specialist Certificate: Internal Communications

Postgraduate professional qualification in a related discipline (e.g. CIM diploma)

UK Bachelor's degree or equivalent in a PR-related discipline: business, marketing, management, communication, media or journalism


One of the following plus two years' relevant full-time employment in public relations (or related sectors) and five GCSEs at grade C or above, one of which must be in English language:

CAM Advanced Diploma in Marketing Communication

NCTJ Diploma

UK Bachelor's degree or equivalent in any other subject

LCCIEB qualification which must comprise five level-three subjects in PR, marketing, advertising, and principles & practice of management


Four years' relevant full-time employment in public relations (or related sectors) and five GCSEs at grade C or above, one of which must be in English language.


If English is not your first language, you must be able to demonstrate that you can write and speak English to an International English Language Testing System (IELTS) band score of 6.5 or equivalent.


If you aren’t sure whether you meet the entry criteria, get in touch by calling +44 (0)20 3862 6910 or emailing

Other courses that we teach at this level are:

You may also be interested to know that the CIPR Professional PR Diploma is worth 60 credits towards the University of Chester Master’s programme in corporate communication. Learn more in this blog by Hilary Berg.

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