CIPR Specialist Diploma: Public Affairs

6 months
Taught at Masters level

Blended with workshops at ETC Venues, London

Accredited by: CIPR
£1745 plus VAT Or pay by installments
Next date: (Blended - more dates are available below)
VIEW DATES Not sure? Chat online below or call: +44 (0)20 3862 6910
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Discover how the public policy environment operates and how to engage in the process. Learn about the psychology of communication, persuasion, rhetoric, engaging the electorate, the role of the media and political marketing.

Take a strategic look at public affairs practice and how it integrates with other broader reputation management. Emerging issues and trends that affect contemporary public affairs practice are discussed together with the strategy and tactics of lobbying and campaigning and the theories underpinning the process.

This six month blended learning diploma is taught through a combination of face to face workshops in central London on Saturdays and online study. It is assessed through a research project that takes an in-depth look at a public affairs topic of your choice.

Meet your course leader, Heather Yaxley.

Further information:

The course price is made up of the tuition fees plus the CIPR course registration fee and awarding body fee which PR Academy collects on their behalf. Breakdown:

  1. PR Academy tuition fee: £1340 plus VAT
  2. CIPR Awarding body fee: £330 VAT exempt
  3. CIPR Course registration fee: £75 VAT exempt

If you are paying your own tuition fees, you have the option to pay by instalment. Instalment details are here.

If you are paying for the course yourself, payment is by credit or debit card. If your employer is paying, when you come to enrol you can request an invoice so that they can pay us by bank transfer.

What's included?

Access to PR Academy’s online learning centre with discussion forums, links to resources and an online library.

Personal tuition for your assignment, marking and feedback.

If you come to one or all three of the workshops, all refreshments are included, including rather lovely ice cream! There is tea and coffee all day and lots of choice for lunch including vegetarian and gluten free options.

If you study online there is lots of tutor support. There are live webinars run by experienced tutor/practitioners with the opportunity for lots of interaction, which are also recorded for later playback. There are regular, lively online discussions about contemporary practice. Our online learning centre makes virtual networking with other practitioners possible too. Unlike lots of online learning your tutor is with you all the way – you aren’t left on your own to work through lots of static content. Your tutor will be keeping in touch and encouraging you all the way.

Right for you?

The CIPR Specialist Diploma: Public Affairs is right for you if you are an experienced public affairs, communication or PR professional looking to gain a specialist qualification to underpin your skills with theory and analysis. You may want to gain new skills or improve existing skills by learning about the strategic role of public affairs or wish to establish yourself as a public affairs practitioner.

The CIPR sets out entry criteria for this course as follows:

The CIPR Specialist Diploma: Public Affairs is right for you if…

You have completed the CIPR Professional PR Certificate

You are an experienced PR professional without an industry specific qualification

You are working in any field of public relations (e.g. media relations, internal communications or public affairs)

You want to learn about the strategic roles and functions of the public relations practitioner.

The CIPR enrolment criteria:

CIPR Professional PR Certificate


One of the following plus one year's relevant full-time employment in public relations (or related sectors, e.g. marketing, journalism) and five GCSEs at grade C or above, one of which must be in English language:

CIPR Specialist Certificate: Internal Communication

Postgraduate professional qualification in a related discipline (e.g. CIM diploma)

UK Bachelor's degree or equivalent in a PR-related discipline: business, marketing, management, communication, media or journalism


One of the following plus two years' relevant full-time employment in public relations (or related sectors) and five GCSEs at grade C or above, one of which must be in English language:

CAM Advanced Diploma in Marketing Communication

NCTJ Diploma

UK Bachelor's degree or equivalent in any other subject

LCCIEB qualification which must comprise five level-three subjects in PR, marketing, advertising, and principles & practice of management


Four years' relevant full-time employment in public relations (or related sectors) and five GCSEs at grade C or above, one of which must be in English language.


If English is not your first language, you must be able to demonstrate that you can write and speak English to an International English Language Testing System (IELTS) band score of 6.5 or equivalent.


If you aren’t sure whether you meet the entry criteria, get in touch by calling +44 (0)20 3862 6910 or emailing

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