How our courses work
Our ‘join anytime’ model is super flexible and comes with lots of support. Or check out our London Accelerator classroom option on some courses.
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Discover the benefits of applying theory to practice from Leila.
Discover more about how our courses work
Ann Pilkington, co-founder of PR Academy explains how our courses work, demonstrates our Study Hub and explains the resources and support you will receive. Also hear from members of the PR Academy alumni.
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They aren't heavily academic. We still discuss theory because that’s what makes us better practitioners, but we show how to apply it in practice. We call it applied learning.
The assignments are mostly in the style of business writing rather than academic essays or dissertations.
It isn’t essential, for example you can study while on a career break. For some of the higher level courses you will need experience. For example, for CIPR Diploma level courses you need to have a minimum of five years experience and reasonably senior level.
Some of the assignments are designed to be based on your work but if you aren’t currently employed a tutor can help you with other options.
It varies according to the course and the stage you are at. As a very general guide, think about allowing between two and four hours a week, but this can be more when you are doing an assignment.
For most courses there is a maximum time that you have to complete the course and hand in your work so you can decide if you want to take the maximum amount of time and spread the learning over longer, or do it more quickly which will mean more hours each week.
For example, the CIPR Professional PR Diploma can be completed comfortably in about ten months. The short CIPR diplomas in about six months and the Foundation in about two months. But all can be done more quickly if you have the time.
We offer plenty of support. Some courses offer individual tutorials that can be booked. The course leader is easily contactable and there is always someone in the office who can help with day to day queries.
Yes, most of our students are working full time and many have family commitments too. While the courses are demanding – they wouldn’t be of value if they weren’t – the pace of learning and the flexible options make it possible.
The London Accelerator courses provide two intensive days of tuition plus full access to the online course including any online activities and tutorials.
You still have one or two years to complete your studies (depending on which course you join) but you can complete it much more quickly.