How our courses work
Discover more about how our courses work
Ann Pilkington, co-founder of PR Academy explains how our Guided Learning courses work, demonstrates our Study Hub and explains the resources and support you will receive. Also hear from members of the PR Academy alumni. (Note that not all features apply to our Independent Learning option.)
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Discover the benefits of applying theory to practice from Leila.
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All our learners benefit from our extensive online library, on-demand lectures from expert tutors, podcasts and case studies.
Our Guided Learning programme also includes live online lectures on a range of topics plus one-to-one tutorials.
Independent Learning: Go for this option if you are happy to study independently and don't think you'll need tutorials and live sessions. We launched this option to make the learning more affordable and if you are joining us from outside the UK you probably won't pay sales tax (VAT).
Guided Learning: Go for this option if you like the idea of access to one-to-one support, live sessions and detailed feedback on assignment proposals.
Still not sure? Book a course advice call and chat it through.
Our courses aren't purely academic. We explore theory because it helps us become better practitioners, and we show you how to apply it in practice.
The assignments are mostly in the style of business writing rather than academic essays or dissertations.
No. You can study while on a career break, for example. However, some higher-level courses require relevant professional experience. For example, for CIPR Diploma-level courses, you need to have a minimum of five years’ experience and be at a reasonably senior level.
Some of the assignments are designed to be based on your work, but if you aren’t currently employed, a tutor can help you with other options.
It varies according to the course and the stage you are at. As a general guide, allow around two to four hours a week, although you'll need more time when working on an assignment.
Most courses have a maximum completion time, allowing you to either spread learning over a longer period or complete it more quickly by studying more hours each week.
For example, the CIPR Professional PR Diploma can be completed comfortably in about ten months. The short CIPR diplomas can be completed in about six months and the Foundation in about two months. But all can be done more quickly if you have the time.
The course leader is easy to contact, and someone from the PR Academy team is available to help with day-to-day queries. Depending on your course, you may also be able to book individual tutorials with your tutor.
Yes, most of our students are working full-time, and many have family commitments too.
Our courses are demanding, but our flexible approach allows you to fit your studies around work and other commitments.
