#50over50: Rob Da Costa
“Then we hit the 90s, the economy wasn’t so good and it started to feel really tough. We were making money, but I wasn’t enjoying it. So we sold to a big American company. It wasn’t a pleasant experience and I eventually left in 2005 wondering what on earth I was going to do with the rest of my life.
The difference is that coaching is now much more accepted than it was back when Rob could really have done with it. “Generation Y, Millennials, they are much more likely to invest in self-development. Employers also see it as part of a package to attract the best talent.