Review: How To Sell Value – Demystified
In this new title in the PRCA Professional series, Crispin Manners calls for an end to time-based billing and provides a roadmap for delivering more valuable public relations services.
Briefing: the public relations consultancy business
This briefing covers the basics of the public relations consultancy business.
#50over50: Elizabeth Maclean and Mike Evans
Elizabeth Maclean and Mike Evans are our first #50over50 double act.
#50over50: Rod Cartwright
Rod Cartwright is reluctant to be defined by a single experience but our conversation inevitably turns to his work on Malaysia Airlines MH370.
#50over50: Mike Pounsford
Mike Pounsford has been championing the people dimension in business for several decades. He once even told Sir Martin Sorrell that the numbers aren't everything.
Review: Communicating Social and Environmental Issues Effectively
We review the latest book in the PRCA Practice Guides series.
From student to consultant to ocean-saving advocate
Matthew McKenna updates us on his career since graduating with a PR degree.
My career journey: David Clare
Guest author David Clare reflects on a busy decade since graduating with a PR degree in 2010.