#50over50: Stuart Thomson
Thomson observes that crisis communication has traditionally focused on the media, and latterly on social media, ‘but there are a whole range of different audiences, particularly the political ones, that have a real impact on long-term reputation.’
Using Social Media Listening (SML) to Prevent Crises
Abdulaziz Othman developed an iterative model for predictive prevention of crises for his CIPR Professional PR Diploma assignment.
This week in PR (13 January)
To summarise this week's discussions, you were talking about Prince Harry, making predictions for the year ahead, and considering further uses for AI chatbot ChatGPT.