Review: Rethinking Public Relations
We review an important new book that asserts the central role of persuasion in public relations.
Here are some recommended reads from recent - and forthcoming - books about public relations.
The sound of silence
It's an under-appreciated approach. Here's why keeping shtum sometimes makes sense.
Social branding in an age of connectedness
Connectedness and strategic thinking were two themes that emerged from a breakfast discussion with Julia Hobsbawn and Martin Thomas on 7 March.
Review: Reputation Management
We review a valuable new book that presents reputation management as the future of public relations.
Review: The Indispensable Community
We review the latest book by community management maven Richard Millington.
A truly authentic crisis
Chris Tucker explains the self-inflicted Dolce & Gabbana crisis through the lens of brand authenticity and co-creation.
Review: PRE-SUASION and The Persuasion Code
We review two books that promise to unlock the secrets to becoming more persuasive.