Review: Content Marketing for PR
We review the new book by Australian consultant and blogger Trevor Young.
Review: Rethinking Public Relations
We review an important new book that asserts the central role of persuasion in public relations.
Here are some recommended reads from recent - and forthcoming - books about public relations.
The sound of silence
It's an under-appreciated approach. Here's why keeping shtum sometimes makes sense.
Social branding in an age of connectedness
Connectedness and strategic thinking were two themes that emerged from a breakfast discussion with Julia Hobsbawn and Martin Thomas on 7 March.
Review: Reputation Management
We review a valuable new book that presents reputation management as the future of public relations.