Telling tales about test tubes
Public health depends on effective medical communications. Here’s how PR professionals can help scientists experiment with new techniques to connect with their audience.
For those working in research, there is a duty to counter misinformation.
“Every piece of content…should be the start of a journey… and should somehow impart wonder.”
Dan Noyes, Joint Head of Strategy and Communications, the European Head of Molecular Biology Laboratory
‘Science … is made up of mistakes, but they are mistakes which it is useful to make, because they lead little by little to the truth’ Jules Verne
“I was sold on the quality and rigor of some of the educational information people are putting out on social media…. It’s incredible medical education” Professor Esther Choo, Science Communicator, Oregon Health & Science University