To speak or not to speak – that is the question
When should companies speak out - and when should they shut up - on social, environmental and political issues asks Eva Ablett.
History tells us AI will raise the bar for PR
The age of AI is here, and it will drive the next iteration of PR and communications argues Henry Ainslie.
Nonprofits’ Non-Prioritisation of Communications: A Strategic Misstep
Nonprofits are expected to allocate between 5-15% of total operating budget to communications, yet communications is rarely a top priority. Kehinde Afolabi explores why this can become a problem.
How can PR professionals improve their relationships with journalists?
PR professionals must understand journalists’ challenges and communicate in a considered way to build a mutually beneficial relationship argues Jasmin Shearan.
The power of storytelling in health service communications
'Stories influence what people think, they can persuade people to take an action, they can be used to find common ground or build relationships, and they offer a method to package information in a way that is emotive and memorable' argues Phil Simon.
Creativity in internal communications
Do employees need creativity in internal communications to keep them engaged and informed about the company’s purpose asks Eduvie Martin.
Time to jump on the TikTok train?
Millie Salkeld understands the constraints on public sector communicators, but she argues that with more than 80% of users on TikTok aged 16 to 34 years old its current viral popularity gives organisations a chance to engage with the younger demographic who have moved off Facebook.
Shaping behaviour rather than changing minds
Science communicator Sophie Protheroe argues that leveraging behavioural routes to persuasion can help to increase vaccine uptake and ultimately improve public health.
Is your company prepared to navigate cancel culture?
The threat of being 'cancelled' on social media is a reputational risk that needs to be factored into your crisis planning argues Charlie Holding.
Want Your Startup to Succeed? Learn to Communicate
Amy Vaya argues for a greater focus on communication among founders and on business courses.
ESG: Environmental, Social and Greenwashing?
Communications professionals need to be agile in their approach to ESG learning and communications strategies to avoid greenwashing argues Philippa Anderson.
Can public relations save our libraries?
It’s not too late to save our public libraries, and public relations could help us do just that argues Bridget Slee.