How seriously should communicators take memes?
'To successfully make use of memes, practitioners need to conceptualise them not as threats, but as opportunities. The practitioner with ingenuity, a sense of humour, and content creation experience is best placed to take on this role' argues Jack Shaw.
Time for Trusted Comms
'Trusted, ethical communications practice is critical to drive the behaviour change needed to meet decarbonisation targets.' Sarah Purcell asserts the value of construction communication.
Bringing the family together under one brand
In this case study prepared for a PRCA Diploma in Integrated Communication Management assignment, Nina Stenning presents an integrated campaign for a financial services brand.
Developing an influential Public Affairs strategy
This case study by Antony Bennett outlines an approach to developing a public affairs strategy, using the topic of the reform of Insurance Premium Tax (IPT) as subject matter, to demonstrate appropriate situational research methodologies and stakeholder analysis.
Increasing ethnic diversity in PR
'The PR industry has a diversity issue.' Stacey Cockram applied a strategic comms approach to analysing and responding to this issue.
A digital communication strategy to increase uptake of the annual influenza vaccination in a healthcare workforce
Edward Sills learnt the value of research and applied behavioural theory to campaign planning.
Using communications to increase the number of living kidney transplants in Scotland
This case study, by Daisy Bartlett, was prepared for a CIPR Professional PR Diploma assignment and has been edited for publication by Martin Flegg.
Case study: A digital communications strategy to enable melanoma patients to become informed participants in their healthcare
This case study by Connor Moonan shows the contribution research and planning can make to a digital health campaign.
It’s not black and white
During the pandemic the rainbow became a symbol of hope in the UK. This demonstrates how symbols can have a profound impact argues Emma Breger.
Now Is the Time for Public Relations to Have a Permanent Seat on the Board
'The pandemic has made senior leaders more aware of brand, employee relations, crisis management and strategic communications. Now is the time for public relations to have a permanent seat on the board,' argues guest author Christine Bowles.
Social media and employee communications. What’s missing?
'Successful colleagues that are active on social media are the brightest brand ambassadors, not just those specifically hired for representing a company in a positive light.' Guest author Olha Boiko explores internal brand advocacy.
Tackling Imposter Syndrome in the PR and Communications Industry
'Imposter syndrome needs to be addressed if the industry is serious about tackling its diversity issues' argues guest author Joanna March.