This week in PR (1 December)
About the author
Richard Bailey FCIPR MPRCA is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.
News in brief
- Marcel Klebba was the winner in the PR, Media and Communications category in Vuelio’s 2017 blog awards.
- Golin‘s Matt Neale was named PR Leader of the Year at the ICCO Global PR Awards
- CIPR has announced the membership of its 2018 Board comprising honorary, elected and co-opted members.
- Kate Bosomworth has been appointed Chief Marketing Officer at M&C Saatchi. A former Speed Communications consultant, she was behind Sport England’s much admired This Girl Can campaign.
- Five members of the Women in PR committee including president Mary Whenman are standing down after several years’ service. Members can put themselves forward for the 2018 committee here.
- Ketchum has appointed Barri Rafferty as President and CEO – the first woman to lead a global top five PR consultancy group.
- The PRCA welcomes submissions to the PRCA City and Financial Awards 2018
- Here’s the link to the CIPR State of the Profession survey 2017/18. The questions apply to those currently working in public relations roles and is not restricted to CIPR members.
- CIPR Inside ‘Inside Ethics’ webinar, free for members, 8 December, 12.30-1.30.
- CIPR East Anglia: An Evening of Comms at the Waterworks, 13 December
- An evening for NHS communicators – internal communications, free event, London, 25 January 2018
- PR: Back to the Future CIPR Marcoms Group event on 23 January 2018
- The World Public Relations Forum 2018 is in Oslo, 22-24 April 2018. Here’s the call for papers.
- ICA Preconference: Authentic Communication, Trust, Dialogue, and Society, Prague, Czech Republic, 24 May 2018. Abstract submission deadline 1 December 2017.
- Barcelona International Critical PR Conference is on 2-3 July 2018. Deadline for submissions 1 March 2018 (email firstname.lastname@example.org)
- International History of Public Relations Conference is in Bournemouth, 11-12 July 2018. Deadline for the call for papers is 18 December 2017 (email email@example.com)
- Patricia Parsons (2017) A Manager’s Guide to PR Projects (second edition), Routledge
- Alison Theaker and Heather Yaxley (2017) The Public Relations Strategic Toolkit (second edition), Routledge
- Edited by Elizabeth Bridgen and Dejan Vercic (2017) Experiencing Public Relations: International Voices, Routledge
- Harold Burson (2017) The Business of Persuasion: Harold Burson on Public Relations, Rosettabooks
- Edited by Betteke van Ruler and others (2017) How Strategic Communication Shapes Value and Innovation in Society, Emerald Publishing
Pick of the posts
These are the editor’s pick of posts about public relations this week. Recommendations are welcome to firstname.lastname@example.org
- Emma Leech: Attention Deficit (24 November)
‘My own university, Loughborough, does very little advertising. We rely on grassroots advocacy, PR, social media, meticulous campaigns, and personalisation.’
- Amanda Coleman: Waiting for the call (26 November)
‘Police press officers need some specific skills and abilities to be able to do the job. They have to be resilient, innovative, knowledgeable about a wide range of things, quick and efficient.’
- Scott Guthrie: Time to reclassify social media platforms as publishers (27 November)
‘They must drop the pretence that they are simply platforms and channels for publishers rather than media companies themselves.’
- Richard Evans: Let’s raise a glass to the 100th anniversary of the UK public relations industry (27 November)
‘[Basil] Clarke is likely to have been the first person in the UK to have considered himself a public relations practitioner.’
- Johanna Fawkes: Barnum Revival (28 November)
‘Revisiting Barnum reminds us how old fake news is’
- Stephen Waddington: Exploring the impact of AI on PR and discourse in the public sphere (30 November)
‘Public relations, like other professions, is sleep walking into the issue of artificial intelligence.’
- Mike Love: Communicating Change (30 November)
‘Each time one of the changes happens it involves people changing – or changing the people.’
- Sarah Hall: Has PR Become So Disrupted That It Has Become Impossible For Training To Retain Relevance? (30 November)
‘It’s important we include business, finance and management skills amongst our competencies’
Here’s our pick of the best posts by those studying public relations and/or aspiring to work in PR.
- Una McHugh (Ulster, 4): Kylie Jenner – PR Nightmare or Publicity Princess? (27 November)
‘It would be easy to dismiss Kylie’s rise to the top as being the result of a perfect PR storm.’
- Conan Meehan (Ulster, PG): CRM & Higher education: relationship building in the cyber age (28 November)
‘In a world where all information ever recorded is now “Google-able”, universities need to do more than just blindly process personal data, they need to interact with it and foster relationships with it.’
- Ellie Tyrrell (Greenwich, 2): The honest truth about university (29 November)
‘These are the things people might not tell you or complain about but they are the harsh realities’
- Amy Greer (Ulster, 2): PR Under The Influence (29 November)
‘We only have to scroll before coming across an advertisement on social media and whether you realize it or not, being influenced.’
- Paula McKay (Ulster, 4): Addressing PR’s PR Problem and the search for the answer to ‘What is PR?’ (30 November)
‘If I had to sum up PR in just one word I think ‘communication’ is more relevant than ‘reputation’.