This week in PR (11 November)
About the author
Richard Bailey Hon FCIPR is editor of PR Academy's PR Place Insights. He has taught and assessed undergraduate, postgraduate and professional students.
It happened this week
https://twitter.com/TBoneGallagher/status/1590738775013228545
Purpose, climate and ESG
- Emily Church: COP27 Daily Insights – Day 5: Science and Youth & Future Generations Day (10 November)
‘If you assumed that stakeholders representing the voice of future generations – in other words children, adolescents, very young adults and those who have not yet been born – were already well represented at COP events, you would be wrong.’ - Lucy Walton: Actions Speak Louder (no date)
‘Increasing attention on greenwashing has made many nervous to communicate environmental issues. But ‘greenhushing’, where companies disclose targets with little further insight, is just as counterproductive to transparency.’ - Andrew Adie: COP27 Daily Insights – Day 3: Loss, anger and greenwash (8 November)
‘After a year of extreme weather, an energy crisis and huge geopolitical tensions, the abiding tone that has emerged so far from COP27 is anger.’
Consulting, skills and careers
- Kirsty Hall: The six degrees of Public Relations (10 November)
‘Sat in a room of talented PR people using industry lingo I didn’t yet understand I thought to myself, what’s my degree got to do with PR anyway? Well, as it turns out, quite a lot actually.’
Gender, diversity and wellbeing
Having worked closely with @140Okay I can honestly think of no one more deserving for the Sir Stephen Tallents Medal.
Her work leading the @CIPRdiversity Network has been a huge inspiration to many. Congratulations Avril!#CIPRConf22 pic.twitter.com/KuPwWC7TrQ
— Jon Gerlis (@JRGerlis) November 8, 2022
https://twitter.com/Advita_p/status/1590421766220185600
Public and third sectors
https://twitter.com/KateBurkeNHS/status/1590384802196168704
- Emily Taylor: Why we took the decision to close comments on social media (9 November)
‘We have had a series of events in our town which have brought with them a high level of trolling and abuse (often deeply personal) on our social media accounts. Initially, we tried to leave comments open but found ourselves spending a large amount of our time monitoring and deleting comments.’
Politics, public affairs and public sphere
- Harry Brown: Biden can breathe a sigh of relief as the Red Wave fails to materialise (10 November)
‘The former President had teased that he would formally announce his candidacy for 2024 next week, seemingly off the back of a big Republican win in the midterms, but with the wind knocked out of his sails, this remains to be seen.’ - Craig Worman: What’s in store for the real estate industry with Michael Gove back in government? (9 November)
‘After a short period as Liz Truss’ chief Conservative critic, the Tory Party’s reformer-in-chief is back at the housing and planning department, 100 days after he was fired by Boris Johnson.’ - Mike Peacock: Bank of England – Rate Rises and Recession (7 November)
‘The Bank of England has raised UK interest rates by 75 basis points to 3.0 percent, the sharpest rise in three decades, and said further increases would be required despite predicting a long recession.’
Research, data, measurement and evaluation
Huge congratulations to @richardbagnall on receiving the @CIPR_Global Presidents Medal. Very very well deserved Richard – thank you for all you do to lead the measurement and evaluation debate across the PR world #CIPRConf22 @CARMA pic.twitter.com/N2zPqXlbhg
— Andy West (@Westofcenter) November 8, 2022
- Stella Bayles with Johna Burke: Getting the most from AMEC Measurement Month 2022 [podcast] (4 November)
‘A couple of free AMEC resources that people may be aware of are the Barcelona Principles (a foundation for putting forward a programme that can be measured) and the Integrated Evaluation Framework (IEF).’
Crisis, risk and reputation
- Emma Drake: Odd couples: PR and Culture [podcast] (9 November)
‘We need to point out the potential risks to reputational damage if the content being produced does not align with the real life operation of the business.’ - Amanda Coleman: When crises attack (6 November)
‘Effective decision making is critical to managing issues and incidents and yet it is often overlooked. If there was a consideration of the aftermath of the decisions made it may not have [been] taken into account, the cumulative impact of these decisions is damaging.’
Internal communication
Media, digital and technology
When I asked @CarrieRosePR to speak @CIPR_Global #CIPRConf23 my brief to her was to scare the s**t out of the #PR industry. Instead she inspired, massive respect.Doing things and thinking differently will help us all Influence the Future of #PR practice Thank you Carrie ❤️ pic.twitter.com/VYPDLGuR2I
— Rachel Roberts (@SpotRachel) November 8, 2022
- Tom Flynn: Confusion reigns as Musk tries to fix Twitter’s blue ticks (10 November)
‘Chaos continues to reign at Twitter and will do for some time. One investor who backed Musk’s bid for the platform said that he expects about ten percent of the entrepreneur’s ideas to ‘stick’ with the rest being abandoned quickly if not successful.’
- George Hutchinson: Social Media: The Interpersonal Cold War, Us and Them (9 November)
‘Today, with the advent of social media that is curated and driven by algorithms that identify the loudest voices, we too often find ourselves taken to the extreme of our views by the communities we belong to.’
- Alex Waddington: Hidden bylines: how metadata can link your name to news (and how to change that) (9 November)
‘As a former journalist and PR and communications professional by background, I now spend a lot of my time exploring what hidden data lies within public pages, and how it can be harnessed to reveal insight and drive better outcomes.’ - Dan Slee: CHANGE COMMS: 9 bullet points you need to know about the changing media landscape (part 1) (5 November)
‘A few years ago, the late Robert Philips published the iconoclastic ‘Trust Me: PR is Dead’. Industry voices were stung into outrage at the title. Not one took issue with the salient points he made in the book. One of the points is that we can no longer manage the message. We have lost control of it.’
Academic, education and training
- Kevin Ruck: New research into the state of public relations education in the UK (8 November)
‘If you have undertaken training, a professional qualification, or have studied public relations at degree level recently (within the past three years) we’d love to hear from you.’
#prstudent #CreatorAwards23
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- Chloe Rose (Sunderland): Puma’s Period Progression (9 November)
‘A move such as this is definitely a sign of progression within the women’s game. The issue of periods in sport has been something women have been highlighting for a long time.’ - Charlotte Smith (Leeds Beckett):
- Chloe Rose (Sunderland): Puma’s Period Progression (9 November)
@charliebobs12 Thanks to @amiercairns for giving me some confidence to do this! #PRstudent #leedsbeckettuniversity #dayinthelife #dayinmylife ♬ Cure for Me – AURORA
- Jazz Denike (LCC/UAL):
@jazzdenike experimenting with the full week—what do you think? #londonlife #londonvlog #prstudent #printern #minivlog #ual #londoninternship #onlyinmycalvins #londonvlogger #uktiktok #london #singleinlondon #dailyvlog ♬ Waves of Blue – Majid Jordan