This week in PR (12 May)

About the author

Richard Bailey Hon FCIPR is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.

It happened this week

  • We used to call them memes; they’re now better know as trends. Unless you avoid TikTok completely, who could have missed that a new, final series of The Marvelous Mrs Maisel has been released on Amazon Prime. How do we know this? Because of the much copied ‘pink shoelaces’ dance routine.

The coronation

  • Ciara McCrory: Is tourism the crowning glory of the coronation? (11 May)
    ‘Many have criticised the pomp and ceremony of gold carriages and ermine robes at a time when many people in the UK find themselves embroiled in an ongoing cost of living crisis.’
  • Amanda Coleman: A fine line (7 May)
    ‘Policing has to walk a fine line between allowing people to peacefully protest but also to ensure the safety of others and to allow events to run smoothly. It isn’t easy.’


  • Ben Smith with Ray Eglington: The results of the PRCA’s Governance Review on the PRmoment Podcast (5 May)
    ‘This is about creating a structure that gives a platform for the next stage of PRCA’s growth. We’re going to rework the memorandum and articles of association of the PRCA (the document that sits at Companies House). It’s the rules of how you operate.’

Purpose, climate and ESG

Consulting, skills and careers

  • Shimon Cohen: It’s all about relationships (no date)
    Lord Weinstock was right: afford time to everyone when you can and be warm and welcoming where appropriate. All the connections one creates can prove helpful and supportive; people will remember you in the future, and one certainly does not want to create any enemies.’

Gender, diversity and wellbeing


Politics, public affairs and public sphere

  • Chris White: Revoking campaign pledges prove as challenging as revoking EU Law (11 May)
    ‘When the UK left the EU, it had around 4,000 pieces of legislation still in effect in UK law. The Prime Minister had pledged to scrap this by the end of 2023 in a bonfire of Brussels rules and regulations, and this was given effect by the Retained EU Law Bill currently going through Parliament.’
  • Jamie Capp: Local elections tell a national story (10 May)
    ‘Local elections are the opportunity to check in with the electoral mood. They offer a partial, incomplete view of what could happen in a General Election, but one that points to a brutal ejection from office for the Conservatives.’
  • Rose Brade: ‘Stopping the 8am rush’ – Is the plan for recovering access to primary care an oversimplification? (9 May)
    The primary care access plan is finally here. It is coined by DHSC as “the first step to address the access challenge ahead of longer-term reforms”, but this is not to undersell its transformative potential.’
  • Jenna Goldberg: UK Local Elections: It’s Always A Local Issue (9 May)
    In one of the most centralised countries in the developed world, how much do local elections matter? It’s easy to smirk at the obsession with potholes and bins (or road infrastructure and waste management as we might like to say) but for many people those are the day-to-day interactions with our political system.’
  • Phil Briscoe: The Sunak reign may be in its final days, but there is no easy coronation for Starmer yet (4 May)
    ‘To enter polling day defending 82 councils and come out of it having lost 49 of those councils represents a seismic shift in town halls across the land. Add to this the headline that the Conservatives have lost their position as the dominant party in local government for the first time in 21 years.’

Brands, content, community and creativity

  • Maja Pawinska Sims with David Woodward, Kate Sarginson and Lauren Payne McLeod: Podcast: Why Creativity Is Exploding In B2B Comms (9 May)
    We’re actually three years old – and it feels like three hundred. The business was born out of the ground shifting in B2B. We saw an opportunity to strike out; to make a bet on creativity in B2B PR and marcoms.’

Internal communication

Media, digital and technology

Academic, education and training