This week in PR (18 November)

About the author

Richard Bailey Hon FCIPR is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.

It happened this week

  • PRovoke Media Innovator 25 EMEA: Volodymyr Zelenskyy, president of Ukraine, is the headline name, but 13 of the 25 named are from the UK.


Purpose, climate and ESG

  • Claire Foster: Who’s still missing? (no date)
    ‘At COP27, out of 110 global leaders, just 10 were women.  This trend permeates all levels.  BBC analysis across delegation teams found that less than 34 per cent of country negotiation staff were female.  Some teams were more than 90 per cent male.’
  • Paul MacKenzie-Cummins: Impact reporting key to kicking greenwashing into touch (and gaining customer trust) (15 November)
    ‘While not mandatory (not yet anyway), what we call ‘responsible reporting’ will soon become as important to businesses and their stakeholders as traditional financial reporting.’
  • Amelia Beale and Sophie Morello: COP27 Daily Insights – Day 8: Water and Gender Day (14 November)
    ‘The dialogue in Sharm-el-Sheikh emphasised the stark reality that women — particularly those from poorer nations — continue to bear a disproportionate burden of the adverse impacts of climate change.’
  • Samar Khanna: COP27 – We are not on the path to 1.5C (11 November)
    ‘Virtue-signalling to greenwash consumers’ concerns about climate and the environment can no longer be used as a substitute for unsustainable business practices. A risk businesses are alive to. But a more pernicious aspect of our climate actions are around ‘greenwishing’.’

Consulting, skills and careers

  • Emma Drake: Comms That Works 101 – Two years of the podcast (17 November)
    ‘Today is a bit special as it was recently the 100th episode of the podcast. I’ve poured my heart and soul into this podcast, and have decided to take a look back at the past episodes.’
  • The PR Cavalry: Should PR Agencies Dump Timesheets? Two Founders Disagree (no date)
    Hard Numbers rejects timesheets for reasons of culture and also sees this decision as discipline of a different kind. The agency prides itself on investing to a far higher degree than other agencies on tools and systems which increase individual efficiency and work flow and uses this information based approach to agree programmes of work with clients where timesheets would add little extra value and potentially be used as a stick to beat them.’

Gender, diversity and wellbeing

  • Calm Edged Rebels: Women in Leadership [podcast] (11 November)
    ‘When I speak to men about leadership they will be able to articulate quite clearly how they see themselves as a leader. As women, we’ve only had a century – if that – to get equal footing.’

Public and third sectors


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Politics, public affairs and public sphere

  • Natasha Egan-Sjodin: Autumn Statement 2022: A double-edged sword for a nation in recession (17 November)
    Coupled with the decision to reduce the threshold for higher rate taxpayers by £25,000 a year, today’s tax announcements will prove to be an unpopular move for a Conservative Party which was re-elected in 2019, committed to a low tax economy.’
  • Mike Peacock: Autumn Statement 2022 – what does this mean for us? (17 November)
    ‘Truss’s recipe for growth was wrong-headed, but her diagnosis that a plan was needed to raise Britain’s stagnant potential growth rate was spot on. Hunt, out of necessity, has focused more on regaining a reputation for sound finances than on kickstarting the economy.’
  • Gareth Jones: Hunt commits to ‘face into the storm’ to show that Conservatives can still be trusted to manage the economy (17 November)
    ‘Seeking to close off potential Labour attacks framing the Conservatives as the ‘party of the rich’, the Chancellor made a point of saying he would protect the vulnerable and be a ‘compassionate government’.’
  • George Thomas: Are you shore, Rishi? (17 November)
    ‘Ramping up wind production is clearly a big part of Labour’s plan to make the UK a clean energy superpower, having already pledged to double onshore wind and quadruple offshore wind by 2030.’
  • Amanda Coleman: Who’s a celebrity? (15 November)
    ‘My advice [to Matt Hancock] would have been to take some time in processing his part in what happened, focus on the job of being an MP and avoid the spotlight so he can learn and then move forwards.’
  • Alastair McCapra: The age of politics by WhatsApp has damaged our trust in transparency (11 November)
    ‘WhatsApp launched in 2009 and quickly became the go-to messaging app of choice, including in Westminster. The quiet word in one’s ear has now been replaced by a few taps on the phone.’

AMEC Measurement Month

  • Stephen Waddington: A thank you letter to Richard Bagnall (17 November)
    ‘Richard intuitively recognises the professionalism gap in public relations and management and has spent his career as an industry educator. Last week he received the CIPR President’s Medal. Tonight AMEC awarded him the Don Bartholomew award.’

Brands, content, community and creativity

Crisis, risk and reputation

Internal communication

  • Rachel Miller: Podcast: How to communicate the cost of living crisis (16 November)
    ‘I am having a lot of conversations about the cost of living crisis with my clients and with my comms friends and with my team. And it’s a topic that is on the edges when we think about internal communication in terms of responsibility. So is it our responsibility to talk about the cost of living or is it an HR responsibility?’

Media, digital and technology 

Academic, education and training

  • Ben Smith with Tasos Theofilou, Martina Topic and Sarah Bowman: Why PR degrees need your help [podcast] (14 November)
    ‘There are not that many BA Public Relations degrees around any more… You can’t study what you don’t know exists. The recruitment problem starts with schools, because they don’t recognise PR.’

#prstudent #CreatorAwards23

  • Chloe Rose (Sunderland): Hancock’s jungle hiatus: PR genius or PR gone wrong? (13 November)
    ‘In what seems like a total 180° turn, members of the public appear to be not only sympathising with Hancock, but some are even claiming to “love” him and rooting for him to win the show. All because he took part in a few bushtucker trials.’