This week in PR (27 January)

About the author

Richard Bailey Hon FCIPR is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.

It happened this week

  • Jo Carr, co-founder of Hope&Glory, is the new president of Women in PR, taking over from Anna Geffert (source: PR Week)


  • Danny Rogers with George Pitcher and Jeremy Cohen: Edelman, Davos, and PR’s trust challenge [podcast] (26 January)
    ‘The Trust Barometer is an interesting piece of thought leadership that has people talking.’

Purpose, climate and ESG

  • MHP Group: Capital Markets ESG Insights (January)
    ‘We spoke with Adam Baker, Director of ESG Advisory at Inspired, on the prominent ESG themes and regulations for 2023, and the key considerations for corporates embarking on their own sustainability journey.’
  • James McFarlane: Power to the people…and the press (24 January)
    ‘When announcing BlackRock’s plans last November, the asset management giant’s founder Larry Fink spoke of unleashing a “revolution in shareholder democracy”.’

Consulting, skills and careers

Gender, diversity and wellbeing

Politics, public affairs and public sphere

  • Sabine Tyldesley: Can the Cabinet ‘away-day’ help the Tories make a ‘come-back’? (26 January)
    ‘Many hoped Sunak’s promise of having “integrity, professionalism and accountability at every level” would stop the Johnson-era headlines and it’s clear they must stop or else be his undoing.’
  • Drew Aspinwall: On the search for integrity and accountability (24 January)
    ‘Just like the self-assessment return deadline of 31 January, then, the clock is ticking on both another test of Sunak’s commitment to higher standards of accountability and integrity and whether Zahawi can save his own political future.’
  • James Surrallie and others: #TradeTuesday: The UK-Australia Free Trade Agreement – Perspectives from UK and Down Under (24 January)
    ‘It’s notable that Australia’s Agriculture Minister, Murray Watt, made the trip to Westminster last week. He was dispatched to rally the troops and ensure the UK holds up its end of the deal, in the face of growing disquiet from some MPs and growing doubts from farming groups concerned about Australian products flooding the UK market.’
  • James Kozanecki: Key events in APAC for H1 (24 January)
    ‘Japan hosts the G7 summit in the city of Hiroshima in May. In light of Russia’s invasion of Ukraine, China and North Korea’s nuclear proliferation, the threats posed by nuclear weapons and nuclear disarmament will be high on the G7 agenda.’

Brands, content, community and creativity

  • Son Pham: Guerilla Marketing Is Making a Comeback (26 January)
    ‘Guerilla marketing is making a comeback — it is burgeoning in popularity across the globe and injecting itself into the cultural conversation.’
  • James Gwinnett: Covid killed curiosity (23 January)
    ‘Two years of not attending exhibitions, not taking up new hobbies, not travelling, and not expanding our minds with new experiences, has not left us pining for these things, rather we’ve resigned ourselves to accept the ‘new normal’.’

Crisis, risk and reputation

Behaviour and influence

Internal communication

  • Patrick Sutton: It’s all in your head: knowledge management and internal communication (20 January)
    ‘Internal comms can, and in my view should, play a role in helping organisations build a strong knowledge culture. In this day and age, for the vast majority of organisations knowledge is a more valuable asset than physical goods, and much of the remit of a typical internal comms role intersects directly and indirectly with knowledge.’

Media, digital and technology

  • Neville Hobson: Mastodon is becoming experiential (26 January)
    ‘Mastodon the company (a non-profit organization) was founded in 2016, but it’s gained signficant growth since Elon Musk’s acquisition of Twitter completed in October 2022.’
  • Matt Redley: Fight over the future of AI heats up despite tech slowdown (26 January)
    ‘Amidst a significant period of redundancies and downturn in the tech sector, a battle is taking place in Silicon Valley between juggernauts Microsoft and Google over the future of artificial intelligence (AI).’
  • Stephen Waddington: Media pitching is harder than ever (26 January)
    ‘Media relations is getting harder than ever if you work for an organisation that isn’t a part of the public conversation. Organisations in the public and political sphere and public companies will always cut through, but for any other type of organisation it is tough.’

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