This week in PR (27 January)

It happened this week

• Jo Carr, co-founder of Hope&Glory, is the new president of Women in PR, taking over from Anna Geffert (source: PR Week)

Profession

• Danny Rogers with George Pitcher and Jeremy Cohen: Edelman, Davos, and PR’s trust challenge [podcast] (26 January)
  ‘The Trust Barometer is an interesting piece of thought leadership that has people talking.’

Purpose, climate and ESG

• MHP Group: Capital Markets ESG Insights (January)
  ‘We spoke with Adam Baker, Director of ESG Advisory at Inspired, on the prominent ESG themes and regulations for 2023, and the key considerations for corporates embarking on their own sustainability journey.’
• James McFarlane: Power to the people…and the press (24 January)
  ‘When announcing BlackRock’s plans last November, the asset management giant’s founder Larry Fink spoke of unleashing a “revolution in shareholder democracy”.’

Consulting, skills and careers

https://twitter.com/bmeprpros/status/1617834059748757504

Politics, public affairs and public sphere

• Sabine Tyldesley: Can the Cabinet ‘away-day’ help the Tories make a ‘come-back’? (26 January)
  ‘Many hoped Sunak’s promise of having “integrity, professionalism and accountability at every level” would stop the Johnson-era headlines and it’s clear they must stop or else be his undoing.’
• Drew Aspinwall: On the search for integrity and accountability (24 January)
  ‘Just like the self-assessment return deadline of 31 January, then, the clock is ticking on both another test of Sunak’s commitment to higher standards of accountability and integrity and whether Zahawi can save his own political future.’

• James Surrallie and others: #TradeTuesday: The UK-Australia Free Trade Agreement – Perspectives from UK and Down Under (24 January)
  ‘It’s notable that Australia’s Agriculture Minister, Murray Watt, made the trip to Westminster last week. He was dispatched to rally the troops and ensure the UK holds up its end of the deal, in the face of growing disquiet from some MPs and growing doubts from farming groups concerned about Australian products flooding the UK market.’
• James Kozanecki: Key events in APAC for H1 (24 January)
  ‘Japan hosts the G7 summit in the city of Hiroshima in May. In light of Russia’s invasion of Ukraine, China and North Korea’s nuclear proliferation, the threats posed by nuclear weapons and nuclear disarmament will be high on the G7 agenda.’

Brands, content, community and creativity

• Son Pham: Guerilla Marketing Is Making a Comeback (26 January)
  ‘Guerilla marketing is making a comeback — it is burgeoning in popularity across the globe and injecting itself into the cultural conversation.’
• James Gwinnett: Covid killed curiosity (23 January)
  ‘Two years of not attending exhibitions, not taking up new hobbies, not travelling, and not expanding our minds with new experiences, has not left us pining for these things, rather we’ve resigned ourselves to accept the ‘new normal’.’

Crisis, risk and reputation

• PRovoke Media: Crisis Review: The Top 21 Crises Of 2022 (Part 3 Of 3) (23 January)
  ‘This year’s Crisis Review concludes with DWS, Anglo-American, P&O Ferries, BharatPe, Zilingo, Balenciaga and the MTR.’

Behaviour and influence

• Emma Drake: Deep Dive with Shayoni Lynn, Part Two: Misinformation, Disinformation & Conspiracy Theory [podcast] (26 January)
  ‘As communicators we have a moral obligation to protect our audiences. We have an obligation to inoculate our audiences from disinformation.’

Internal communication

• Patrick Sutton: It’s all in your head: knowledge management and internal communication (20 January)
  ‘Internal comms can, and in my view should, play a role in helping organisations build a strong knowledge culture. In this day and age, for the vast majority of organisations knowledge is a more valuable asset than physical goods, and much of the remit of a typical internal comms role intersects directly and indirectly with knowledge.’

Media, digital and technology

• Neville Hobson: Mastodon is becoming experiential (26 January)
  ‘Mastodon the company (a non-profit organization) was founded in 2016, but it’s gained signficant growth since Elon Musk’s acquisition of Twitter completed in October 2022.’
• Matt Redley: Fight over the future of AI heats up despite tech slowdown (26 January)
  ‘Amidst a significant period of redundancies and downturn in the tech sector, a battle is taking place in Silicon Valley between juggernauts Microsoft and Google over the future of artificial intelligence (AI).’
• Stephen Waddington: Media pitching is harder than ever (26 January)
  ‘Media relations is getting harder than ever if you work for an organisation that isn’t a part of the public conversation. Organisations in the public and political sphere and public companies will always cut through, but for any other type of organisation it is tough.’

• Dan Slee: SWITCHED ON: A basic guide on how to run a live broadcast on social media (26 January)
  ‘If your audience is on Facebook then head to Facebook. If you’re looking to reach a younger audience then look to use something like Instagram or TikTok. If you’re looking to reach a professional audience then head to LinkedIn.’
• Scott Guthrie: TikTok’s secret weapon: young voters (26 January)
  ‘U.S regulators and educators are gunning for TikTok. But the short-form video app may have an ace up its sleeve … the youth vote.’
• Antonio Lupo: ChatGPT: What is it, and how will it change brand communications? (23 January)
  ‘Is ChatGPT really going to make our jobs obsolete? Is it the revolutionary tool so many believe it is? We’ve spent some time with this new technology to understand what it means for the future of marketing.’

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