This week in PR (7 July)

About the author

Richard Bailey Hon FCIPR is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.

It happened this week


  • Maja Pawinska Sims and Arun Sudhaman: Podcast: Cannes Review, Market Update & More (6 July)
    ‘I first went to Cannes in 2009 in the midst of the financial crisis. Lord Bell was the jury president; that tells you how long ago it was. But 13 PR Lions later, how much has really changed? Cannes is so polarising in the PR industry.’
  • Stephen Waddington: How can we level up regional public relations in the UK? (4 July)
    There are strong communities of practitioners outside of London… Manchester (2,500) is the largest market outside of London, followed by Birmingham, Bristol, Cardiff, Edinburgh and Leeds, all with around 1,000 practitioners.’

Purpose, climate and ESG

  • Matthew Gwyther: Doing It On Purpose – An Interview with Giles Gibbons [podcast] (no date)
    ‘In our conversation about where sustainability is now, we discuss what non-financial audit is likely to mean for corporates in the next few years, what he thinks about the ever-increasing squadrons of ESG consultants selling their wares, [and] why Good Business has remained relatively small.’

Consulting, skills and careers

Gender, diversity, health and wellbeing

  • Jonathan Owen: CIPR charity launches £75,000 fund to boost diversity (6 July)
    ‘The Chartered Institute of Public Relations (CIPR)’s benevolent fund, Iprovision, has launched a £75,000 fund to help people from lower socio-economic and underrepresented groups to pursue careers in PR.’

NHS at 75

  • Freya Stockdale: In conversation with Matthew Taylor — Chief Executive, NHS Confederation (30 June)
    The argument for investing in prevention and out of hospital care – often described as upstreaming – is well established and widely shared. However, persuading those holding the purse strings, whether centrally in the Treasury or locally in Trusts, is challenging. Too often ‘invest to save’ arguments are rejected, because in the past, new investment has not always led to the promised savings.’

Politics, public affairs and public sphere

  • Harry Brown: Ready, set, go: Sir Keir Starmer launches fifth and final mission (6 July)
    ‘Starmer drew on his working class roots as he vowed a Labour government would shatter the ‘class ceiling’ and ‘tear down’ obstacles to opportunity.’
  • Daisy Robertson and Hannah Blackford: Humza Yousaf’s first 100 days – survival of the fittest or not fit for office? (6 July)
    ‘Low poll ratings, relentless policy U-turns, and continued criticism for NHS Scotland waiting times have done little to inspire confidence in his leadership, particularly given his previous responsibility over the health brief.’
  • Sharika Santha Kumar: APAC in the News (June Edition) (3 July)
    President Xi Jinping stated that China is willing to play a positive role to help the Palestinians achieve internal reconciliation and promote peace talks with Israel.’
  • Angus Hill: Labouring to the point (2 July)
    Climate change, energy costs, and energy independence is a challenging trifecta to find a solution to at the best of times, let alone when the overriding priority is to project economic competence and fiscal trustworthiness.’

Research, data, measurement and evaluation

Behaviour and influence

Internal communication

  • Jenni Field: Chaos to calm: Understanding organisational chaos with Jenni Field [podcast] (5 July)
    ‘Chaos is all around us all of the time. In organisations, chaos is everywhere because organisations are complex. And they are complex because they involve people.’
  • Martin Flegg: Time to say goodbye (1 July)
    ‘I’ve written before about why internal communication recruitment is like:: the lawless Wild West. How the confusion about professional standards, meaningless job titles and no clear universal benchmarks for what an internal communicator is, or does, increases the risk of mismatches between successful applicants and IC roles.’

Media, digital and technology


  • Gary Taylor: Threads is not a Twitter killer… but it should be (6 July)
    ‘[Meta has] got the people and server power to deliver a truly great Twitter-as-it-should-be product, and it hasn’t. It’s been hamstrung from the off. In that sense, it is no better than Twitter is right now – and in some areas, much worse.’
  • Matthew Ford: The SEC Newgate AI Weekly (6 July)
    ‘It’s been another fast-paced week in the world of AI, with big developments from Microsoft, Midjourney and LinkedIn.’
  • Paul Sutton: Threads: A case of the Emperor’s New Clothes (5 July)
    ‘Much of the marketing communications internet seems to be very excited about [Threads] being the app that will sound the death knell for Twitter. Except me.’
  • Chris Bunting: AI, comms and creativity (4 July)
    This is a technology that is going to make its presence felt throughout our working lives and that we will use, rather than simply consume.’
  • Dan Slee: GO NOW: A footballer’s farewell video that works and one that doesn’t (5 July)
    ‘As one person comments, it has the look of a hostage video. It would also be wrong to try and force emotion. Fake tears are fake.’
  • Neville Hobson: T2: a new microblogging champion (3 July)
    If you’re a kick-the-tyres kind of person who relishes the unexpected, loves testing the new, and sharing your discoveries and learnings with others, then this is exactly the place for you!’

Academic, education and training