The CIPR Professional Diploma course delivered by PR Academy has been hugely beneficial to me for CPD and also in terms of my day-to-day work and strategic input into the organisation I work for.
The learnings and insights from the course have helped me to further establish communications at the core of the business and the communications role and remit has been expanded to involve all sorts of projects.
Communications has led on the creation of a new vision, priorities, values and behaviours and been heavily involved in the recruitment and selection process of three new heads of service and two directors and recruitment and retention initiatives.
We have even been requested to contribute to office refurbishments for relocated and restructured staff so that our creative input can help turn a period of uncertainty and potential negativity into positive change.
The course has also helped to inform culture change and new processes to improve PR effectiveness.
PR Academy's tuition, webinars, resources, support and advice have been fantastic. I'd recommend the academy and the CIPR Professional PR Diploma to anyone wanting to not only improve themselves as a strategic PR practitioner but also to benefit their team and organisation.
Nick Procter, Communications Manager, East Riding of Yorkshire Council