This week in PR (23 June)

About the author

Richard Bailey Hon FCIPR is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.

It happened this week


  • Simon Monger: Courage in communication – the quest for excellence (22 June)
    ‘IABC has been setting a standard of excellence since 1970, and is the only global association connecting communication professionals with the people and insights they need to drive results. But how do you define what communications excellence is? What does it look like? How can we all strive for excellence?’

Purpose, climate and ESG

Consulting, skills and careers

  • David Olajide: The Century of the Self: Insights for PRs today (19 June)
    This series serves as a reminder to today’s PR practitioners of the power we hold in influencing public perception. Bernays’ approach laid the foundation for today’s data-driven audience-targeting strategies. We must ensure that we use our skills responsibly for our clients.’
  • Ben Smith: The “In Hindsight” Series: With The Academy’s co-founder Mitch Kaye [podcast] (16 June)
    ‘I’ve been working for 25 years. Everyone has an ego of some sort. When I look back at my time so far some of my worst decisions have been ego-led. It can be accepting a job when you’re ‘headhunted’ early on in your career. We start to believe our own hype if our ego isn’t in control.’
  • Calm Edged Rebels: Knowing your negotiating style [podcast] (16 June)
    ‘Is it cultural? Is our discomfort with negotiation because we’re from the UK?’

Gender, diversity and wellbeing

Public and third sectors

  • Alex Waddington and Darren Caveney: How to be effective on social media – 5 things we learned from a data deep dive (21 June)
    A recent comms review and social media deep dive audit brief provided us the opportunity to apply powerful data mining and analysis to help a local council build a fuller and more accurate picture of how it was using social media to deliver on strategy and priorities.’
  • Elin Price: From insider influencing to public campaigning (21 June)
    ‘We didn’t really know what to expect from our first consumer campaign but the results have been highly motivating. By the end of the campaign we helped save £20 million off energy bills and reduced carbon emissions by 37,000 tonnes – the carbon saving equivalent to 119,290 people flying from London to New York or  the production of 21.3 million quarter pounder beef burgers.’
  • Helen Dunne: On Her Majesty’s Service (June)
    ‘Shortly after his appointment as chief executive of Government Communication in October 2021, Simon Baugh spoke to his peers at Buckingham Palace about Bridges, the funeral plans for members of the Royal family, and specifically Operation London Bridge, the plan that would unfurl following the death of Queen Elizabeth II.’
  • Dan Slee: SURVEY RESULTS: Overworked, understaffed and working with print less. That’s the public sector in 2023 (20 June)
    ‘It doesn’t surprise me 93 per cent of people in the survey said that a lack of time was a problem. Austerity cut teams. Technology ramped up the demand. COVID made people burn out.’
  • Anne Nicholls: Comms on a dime. How to create powerful campaigns on diddley squat. (17 June)
    ‘Putting together an eye-catching communications campaign with a miniscule budget is a tough ask. But that’s the reality for many people who work with charities, public sector organisations and other not-for-profits. For many of us a budget of £15,000 sounds hugely generous, whilst some are expected to run campaigns on goodwill alone.’

Politics, public affairs and public sphere

  • Phil Briscoe: “Where we’re going, we don’t need roads!” (22 June)
    Germany’s Volocopter is aiming to be the first company to offer commercial flights in Europe, in time for the Paris Olympics in summer 2024. Their initial VoloCity two-seater model will only carry one passenger and have a range of 35km, but it will be silent, emission-free and failure-proof, powered by a circle of 18 identical electric motors.’
  • Marc Woolfson: In Conversation with Steve Richards (16 June)
    Anyone seeking to engage with Government on legislation over the coming months may struggle unless it falls within the remit of Sunak’s five priorities.’
  • Jon Gerlis: Lobbying: The never-ending scandal must stop (16 June)
    The CIPR has long been calling for a change in laws governing lobbying because, while the public may not distinguish between types of lobbyists, the law does.’
  • Stuart Thomson: How To Deliver Effective Public Affairs In A Small Team {podcast] (18 June)
    ‘The first aspect of political engagement to recognise is that it’s a highly competitive space. So making any argument that resonates with your audience has to be the top priority. How you make yourself stand out helps with the challenge of being listened to.’

Brands, content, community and creativity

Research, data, measurement and evaluation

Crisis, risk and reputation

  • Amanda Coleman: 10 Crisis Communication Myths (17 June)
    ‘Communication is a strand of the operational response. The information that is gathered about what people think about the issue and the response can help in developing the future approaches. And communication can help to minimise the impact of a crisis. Communicators should be a key advisor at the top table when the crisis response is being developed.’
  • Mark Harris: Crisis Management Plans; Proactive and Agile, not Prescriptive and Rigid (19 June)
    Proactive risk management and a robust, yet agile crisis response and crisis management, must always be supported by a communications team with a well-thought-through crisis communications plan. All elements of your proactive and agile crisis management system must be trained and rehearsed regularly.’
  • Ian Morris: Putting internal communications at the centre of your crisis communications plan (16 June)
    ‘The CBI has demonstrated that people can be turned around if a genuine commitment to change is exhibited. While initially slow in its response, its decision to appoint an independent respected law firm, Fox Williams, to conduct a comprehensive review, and subsequently publish its findings in full, was good practice.’

Internal communication

Media, digital and technology