This week in PR (24 February)

About the author

Richard Bailey Hon FCIPR is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.

It happened this week


@theprlineDid the public obstruct the investigation into the Nicola Bulley case.♬ original sound – Anne Cantelo

  • Ketchum London Hires Koray Camgöz As Corporate Director (Source: PRovoke News)


  • Frankie Oliver with Veroslava Novosilnaya: Comms battle for Ukraine, one year on [podcast] (23 February)
    ‘I couldn’t believe that a war had started in the middle of the twenty-first century, but it’s here and we need to stop it.’
  • Sheena Thomson: Ukraine: one year on – part one (23 February)
    ‘This war has had a far-reaching impact on what I refer to as the three coils of cohesiveness: a secure environment, political and societal stability and economic prosperity.’

Purpose, climate and ESG

  • Paul MacKenzie-Cummins: Is B Corp’s reputation under threat? (23 February)
    ‘Then there is my personal bug bear: BrewDog. I’ve publicly decried this company for some time and continue to remain baffled as to the length of time B Lab took to strip the brewer of its B Corp status in the face of overwhelming evidence that the company has violated every value that the B Corp community holds very dear.’
  • Andrew Adie: Ignore the critics: good ESG is existentially important for business and brand (20 February)
    ‘ESG is far more than an investment metric or a way of assessing emerging environmental and social risks. It is a movement for change that recognises that business cannot exist solely to make profit. Business also has a responsibility to lead positive change in society, in decarbonising the world and protecting our natural environment.’

Consulting, skills and careers

  • Ben Smith with David Hart: Nine lessons for a successful career in corporate affairs [podcast] (21 February)
    ‘Many leaders saw the real value of the communications function [during Covid] – and how that function can support them in their evolving role. When I look around my peers and see many more in corporate affairs and communication at the top table and the C-suite, then I think we’ve stepped away from communication as a nice-to-have to becoming a real strategic imperative to the business.’

Gender, diversity and wellbeing

Public and third sectors

Politics, public affairs and public sphere

  • Gareth Jones: Starmer pledges that Labour will make UK the fastest-growing G7 economy (23 February)
    ‘While Labour remains over 20 points ahead in the polls, Starmer is conscious that Labour still needs to ‘win’ the argument on the economy – which will undoubtedly be the number one issue at the next election.’

  • Laura Jack and Richard Brooks: How Labour Works (23 February)
    ‘With 100,000’s of members across the UK and a coalition of a parliamentary party, members, trade unions and affiliate groups, the Labour Party is a uniquely complex and challenging organisation to run and influence.’
  • Simon Neville: The police and the public – why officers and journalists must build better relations (21 February)
    ‘Do not expect the social media companies to step in and regulate it. They will only change their ways when forced to through legislation.’
  • George Thomas: Spotlight on the devolution agenda (21 February)
    ‘Despite the implications for Northern Ireland, the current debate continues to illuminate internal Conservative divisions and Sunak’s perceived weakness around party discipline, both of which do not bode well ahead of the 2024 general election.’
  • Andrew Brown: The Next SNP Leader Inherits an Unenviable In-Tray (21 February)
    ‘After a decade that saw victories across seven national election campaigns, Nicola Sturgeon has been the indisputable central figure in Scottish politics and the face of the independence movement.’
  • Rhoda Macdonald: Scotland needs Labour and Labour needs Scotland (20 February)
    ‘A YouGov study in the days before the First Minister’s resignation showed 29% support for the SNP, 27% for Labour and only 12% for the Conservatives. Labour now strongly believes that with the hugely popular Sturgeon gone they will receive a further electoral boost.’

Research, data, measurement and evaluation

Behaviour and influence

  • Scott Guthrie: Why #muffboss won’t replace #AD (20 February)
    ‘Whitmore is an investor in the Muff Liquor Company. As such she has a commercial relationship with the brand. And, a commercial interest in the continued sale and success of its products. Each and every one of her posts which features Muff Liquor products must be marked as advertisements. This is irrespective of whether Whitmore is paid directly to produce and publish the ad.’

Internal communication

  • Martin Flegg: Culture vulture (22 February)
    ‘What is driving the profession to conclude that supporting culture is now our ‘new’ primary purpose? Why wasn’t creating strategic alignment a good enough one before?’

Media, digital and technology

  • Fraser Schurer-Lewis: Look North (no date)
    ‘Manchester tech companies raised a record £532 million of funding in 2022. This is a 50 per cent increase on 2021 and more than many major European cities including Rome, Brussels, Warsaw and Lisbon. ’
  • Emma Drake: ‘Deep Dive’ with Andy Barr: All things Digital PR [podcast] (23 February)
    ‘I class myself as a generalist: digital PR has come along with a new badge on it, but essentially it’s just PR. I don’t see a difference between digital PR and what some people call traditional PR.’
  • Jenny Mowat: When it comes to comms, what really helps tech companies get noticed and invited to the pitch parade? (22 February)
    ‘To explore the key role comms plays in raising brand awareness, we commissioned research of IT decision-makers to inform our first-ever B2B Tech Barometer.’
  • Stephen Waddington: AI tool explosion set to disrupt public relations (22 February)
    ‘A report published today by the CIPR finds that the impact of artificial intelligence (AI) on public relations has been limited in the past five years but is set to explode.’
  • Johanna Hicks: Could a digital twin of the Earth save us from climate change? (no date)
    ‘For the uninitiated, a digital twin is a digital representation of a product, process, service, or in this case, an ecosystem.’ 
  • Zeitzan Palazli: Pay-Per-Click (PPC) Basics (20 February)
    ‘Pay-Per-Click, also known as PPC, is a digital marketing channel that uses paid advertising in online platforms in order to drive traffic to your website from search engines and increase your conversions.’

#prstudent #CreatorAwards23

  • Nafatiti Nimako-Boatey (Leeds Beckett): University: five months in! (19 February)
    ‘Before university, I’d definitely say I was a big fish in a small pond. University quickly humbled me and forced me to snap out of my fantasy that I’d be the best at everything, anywhere I went.’