This week in PR (30 June)

About the author

Richard Bailey Hon FCIPR is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.

It happened this week

  • Awards: Here’s the full list of 2023 CIPR Excellence Awards winners
  • Job cuts: The world’s largest PR firm Edelman has announced plans to cut 240 roles globally (a 4% workforce reduction). Source: PR Week


Purpose, climate and ESG

  • Andrew Adie: Does it matter that Larry Fink is abandoning ESG? (27 June)
    Blackrock, which has placed ESG and ‘stakeholder capitalism’ at the heart of its investment strategy and brand (with Larry Fink’s annual CEO letter becoming a manifesto for the ESG investing movement), has recently found itself in the cross-hairs of political debate in the US and elsewhere.’

Consulting, skills and careers

  • Chris Norton: How to Integrate Your Marketing and Public Relations Efforts (29 June)
    ‘While their objectives may differ, marketing and PR serve the larger goal of achieving organizational success. Whether it’s increasing revenue, building brand reputation, or fostering positive relationships, the integration of marketing and PR creates a comprehensive approach that ensures the achievement of these goals.’
  • Emma Drake: Turning Customer Problems Into Campaign Ideas [podcast] (29 June)
    ‘The first step in this process is collating any customer insights you have. Once you’ve identified where that problem is and that it’s something you can fix, we can convert it into a game-changing campaign.’’
  • Ben Smith: The “In Hindsight” Series: Ready 10 founder David Fraser [podcast] (28 June)
    ‘In order to grow we needed to adapt our positioning as a digital PR specialist. Since we broadened our positioning in 2019 we’ve won McDonald’s, Brewdog, Flora and various others.’’
  • Arun Sudhaman: Cannes: Change Required As PR Industry Continues Battle For Recognition & Influence (26 June)
    The continued absence of PR firms when it comes to leading idea creation for PR Lions winners remains a cause for concern, just as it has done every year since the category launched in 2009.’
  • David Broome: Comms could be squeezed out of its own profession as corporate affairs soars (23 June)
    Multinationals have suddenly decided to expand corporate affairs’ scope so that reputation can be managed holistically and from a single point of orchestration through a new executive role – in effect, “chief reputation officer”.’

Gender, diversity, health and wellbeing

  • Matteo Bellani: Advocacy is All Year, Not Just in June (29 June)
    ‘Over Pride Month MHP conducted a series of interviews with individuals working in LGBTQ+ healthcare; we present four key takeaways on organising health campaigns centred around LGBTQ+ people.’

Public and third sectors

Politics, public affairs and public sphere

  • Stuart Thomson: Have the politicians left the room? (27 June)
    The reality is that politicians often do not do much, if any, heavy policy lifting. In detailed policy discussions, you need to be speaking to the civil servants, the policy officials. They deal with the details.’

Brands, content, community and creativity

Crisis, risk and reputation

Behaviour and influence

Internal communication

Media, digital and technology

Academic, education and training