This week in PR (8 September)

About the author

Richard Bailey Hon FCIPR is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.


Profession and ethics

Purpose, climate and ESG


Consulting, skills and careers

  • Stuart Thomson: Building Success: The Importance of Role Models (7 September)
    ‘In the ever-evolving world of work, navigating the complexities of one’s career path can often feel like a daunting journey into uncharted territory. However, there exists a guiding light that can illuminate the path and offer invaluable wisdom – look for a workplace role model.’
  • Stella Bayles with Simon Collard: How to Make Your Agency Profitable [podcast] (no date)
    ‘What problem are you solving for your client? Are you solving a vital problem? If you’re not, then you’re liable to be cut. You have to make yourself an indispensable partner.’
  • Frankie Oliver and John Harrington with Tom Symondson and Mike Robb: ‘Late payment is a massive issue’: what agencies want from clients, PRWeek podcast (6 September)
    ‘Looking back over the past 18 months it’s probably been as challenging an external environment as you could possibly ask for, whether it’s inflation, whether it’s geopolitical issues, or division in politics. Considering that [client-agency] relationships are in a really good place.’
  • Ben Smith with Andrew Bloch: PR Pitches and mergers & acquisitions: September 2023 update [podcast] (5 September)
    ‘Teneo has won the AA corporate and financial brief: a brief all about showing how the AA is growing with long term potential. Powerscourt has won the financial and corporate comms brief for Rightmove which represents 95% of the UK property market.’

Public and third sectors

Politics, public affairs and public sphere


  • Tim Le Couilliard: Caught on camera – unscripted truths (5 September)
    ‘Even the most seasoned media professionals can find themselves in a tight spot when live, and an ill-timed slip-up can haunt a career. While good interviews often go unnoticed, we all recognise a bad one when we see one.’
  • Steve Richards: Ruthless Starmer Appoints a Team To Win And To Govern (5 September)
    One shadow cabinet member described the changes to me as an ‘elite level Blairite coup’. The frontbencher, who remains in the shadow cabinet, noted that five former special advisers from the Blair era now have prominent posts.’
  • David Patterson: Starmer puts Labour front bench on election footing (5 September)
    A particularly interesting move is Pat McFadden to shadow cabinet office minister and Labour’s national campaign co-ordinator – putting him at the helm for Labour’s election drive.’

Brands, content, community and creativity

  • Lucy Horsman: Champions of content – Q&A with Abs Gandhi and Magdalena Nowak from Snowflake (7 September)
    The main thing that separates good content is having a clear argument, and a clear definition of that argument that taps into what audiences want to hear, or haven’t yet heard. It needs to be genuine; you can’t make things up because that’s what you think the audience wants to hear. You need evidence and facts to support your claims.’

Research, data, measurement and evaluation

Crisis, risk and reputation


  • Tony Jaques: How a big brand can be a reputational liability (5 September)
    ‘When WHO recently declared aspartame to be a possible human carcinogen, thousands of products which use the artificial sweetener were potentially affected – including chewing gum and jellies and syrups and tabletop sugar substitutes like Equal – yet much of the media coverage around the world focussed heavily on just one product, Diet Coke.’
  • Amanda Coleman: Another day another crisis communication lesson (5 September)
    One of the most important points is always to recognise that you have a crisis on your hands. Don’t try to hide it, fudge it or bury it. The situation won’t go away it will just grow and develop into an even bigger headache. Whatever the problem is it can be more effectively managed by addressing it head on.’
  • Ella Minty: So Much Noise About A Kiss… (3 September)
    He should have immediately come out and apologised, simply saying into the cameras: “Jenni, I am really sorry if I made you uncomfortable and caused you and your teammates significant distress. In the heat of the moment, I just didn’t think. I was so overwhelmed and ecstatic with your and the team’s achievement that my joy took a highly inappropriate form, and I am truly really ashamed of it. Please forgive me”.’

Behaviour and influence

  • Barney Packer: How to craft effective online narratives with influencers (5 September)
    Audiences are savvy and can quickly identify inauthentic content. By allowing influencers creative freedom and being transparent about the collaboration, brands can build trust with their audience and foster long-term relationships.’
  • Scott Guthrie: Sammy Albon – Creator turned Senior Campaign Director [podcast] (7 September)
    ‘Before shifting agency side, Sammy was a full-time content creator for eight years alongside his twin brother. Together they ran three YouTube channels and multiple Twitter and Instagram accounts.’ 

Internal communication

Internal Communication Diploma

    • Ruth DaleInternal Comms Case Study: How to use COM_B to increase action by 89% with Josephine Graham [podcast] (7 September)
      ‘At the time, one of the challenges I had at work was compliance around performance management (setting objectives with your line manager). I started with the audience (capability, motivation, opportunity) and I brainstormed. It dawned on me we had two different groups: people who did not value the process, and people who were doing it but not logging it.’
    • Jenni Field with Sarah Black: 5 tips to build stronger global teams (6 September)
      ‘By developing a global mindset that appreciates and celebrates other cultures and experiences, you can create a stronger and more harmonious team. Think “global” first, and you’ll not only strengthen your team but also open up new opportunities and tackle challenges at a broader level.’

Media, digital and technology


  • Dafydd Rees: Generative AI and Reputation Risk: Remember your eyes can deceive you. (5 September)
    In less than eight weeks’ time, world leaders gather at Bletchley Park here in the UK for a summit on the safety of artificial intelligence. They must decide how to regulate what is both the most promising and the most challenging technological transformation of our time.’