This week in PR (9 June)

About the author

Richard Bailey Hon FCIPR is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.


Purpose, climate and ESG

Consulting, skills and careers

Gender, diversity, health and wellbeing

  • Jamie Hogue: Has Pride Month become too corporate (6 June)
    Brands ultimately do use Pride to boost their profile and appeal to a target audience – but I for one am grateful for their clumsy yet well-intentioned recognition.’

Public and third sectors

  • Dan Slee: SOCIAL STANDARDS: 11 examples of good social media house rules  (8 June)
    ‘Glasgow City Council: This is the gold standard, the Rolls Royce, the ‘Sergeant Pepper’ of the genre. I spent 20 minutes once trying to pick a hole in them and failed. They’re particularly useful in the ability to show a red card to persistent offenders.’
  • Nick Moore: 2023: social media observations from the front line (5 June)
    Your biggest audience is in the groups your content gets shared into, not your direct followers. You can try it out for yourself and see the results straight away when comparing analytics. Always compare analytics! Sometimes it can be easy to see why something’s gone down so well just from seeing how many places it’s been shared to.’

Politics, public affairs and public sphere

  • Gareth Jones: How does the UK respond to Bidenomics? (8 June)
    ‘President Biden may have a significantly greater commitment to strengthening international alliances than his predecessor, but his economic agenda is arguably not a million miles away from Trump’s ‘America First’ approach, with aggressive policies to prioritise domestic production and job creation.’
  • Tom Haynes: Trade Tuesday: Australia, tick. New Zealand, tick. So, what next for trade? (6 June)
    The most controversial elements of the UK’s post-Brexit trade agenda continue to centre around agriculture, with the NFU and other farming organisations continuing to oppose the deals for fears that they will lead to imports of cheaper meat from abroad, undercutting British farmers.’
  • Scott Harker: CBI members vote in favour of reform but its future remains unclear (6 June)
    Members of the Confederation of British Industry (CBI) have overwhelmingly voted in favour of approving a package of reforms to the scandal-hit lobbying group today. The vote carried with 93% of those voting in favour in what was widely seen as a confidence vote in the future of the organisation.’

Crisis, risk and reputation

  • Amanda Coleman: Tackling some communication myths (8 June)
    The chaotic world of polycrises require a clarity of communication and reconnection with the purpose and values of the business.’
  • Claire Munro: Book review: Everyday Communication Strategies (5 June)
    Some of the advice might be described as commonsense and yet time and again, organisations fail to apply seemingly obvious measures that would’ve prevented a world of pain.’

Behaviour and influence

Internal communication

Media, digital and technology

  • James Rollinson: In conversation with Claire Hubble (7 June)
    ‘Digital-first publications like Buzzfeed and Vice relied predominantly on social traffic. News publishers have reported a significant drop in link-referral traffic in the past two years so brands like these will be disproportionately affected by it. It makes a strong case for diversifying across channels and platforms.’
  • Neville Hobson: Early days experiences on Bluesky (6 June)
    ‘While it has many similarities to Twitter in terms of look and feel, Bluesky doesn’t yet have a comparable feature list other than the basics – how to create and post messages, ‘like’ others’ posts, share them, etc. At present, there is no direct-messaging function nor any means to embed videos, two of the most-used functions on Twitter, nor can you set your profile as private.’

Academic, education and training