This week in PR (9 June)
Profession
Such a pleasure to attend @DebatingGroup annual reception at @HouseofCommons tonight. Nice to spend time with the PR legend that is @EvaMaclaine (@jasonmackenzie and @SteveShepSmith were alright too) pic.twitter.com/DK7wNLTXvp
— Gemma Pettman (@GemmaPettmanPR) June 7, 2023
Purpose, climate and ESG
Consulting, skills and careers
What keeps Comms Directors awake at night asked @Ipsos … hearing the results at #eacdsummit pic.twitter.com/v8A7XmaQqO
— LiamFitz (@LiamFitz) June 8, 2023
- Andy Green: Dublin Conversations – sharing five years of new thinking, tools, and transformation for the future of communications in Belfast (8 June)
‘Five years ago, a group of practitioners and academics spanning a range of communications disciplines met in Dublin to address how can we create better practice ways of doing in an industry witnessing massive disruption, a revolution in how people connect, old traditional media dying, new forms of communication emerging, and a greater realization about purpose.’ - Emma Drake: The Power of Values-Based Content Creation: Importance, Target Audience, and Top 5 Trends [podcast] (8 June)
‘It’s no longer about grabbing attention with content; there are no quick wins. It’s more about engaging audiences with messages that resonate with an audience’s values.’
- David Olajide: The Ultimate Guide to Securing [a] PR Internship (7 June)
‘Reach out to contacts in the industry, such as alumni, professors, or previous employers, and ask for recommendations or referrals.’
Gender, diversity, health and wellbeing
- Jamie Hogue: Has Pride Month become too corporate (6 June)
‘Brands ultimately do use Pride to boost their profile and appeal to a target audience – but I for one am grateful for their clumsy yet well-intentioned recognition.’
Public and third sectors
This is what every senior management team should read. Comms being at the top table makes a difference. Loved this article @darrencaveney. I nodded a lot as I read it and I know my boss now supports this approach. https://t.co/laWe7Rz7CP
— Louisa Dean (@LouisaDean23) June 8, 2023
- Dan Slee: SOCIAL STANDARDS: 11 examples of good social media house rules (8 June)
‘Glasgow City Council: This is the gold standard, the Rolls Royce, the ‘Sergeant Pepper’ of the genre. I spent 20 minutes once trying to pick a hole in them and failed. They’re particularly useful in the ability to show a red card to persistent offenders.’ - Nick Moore: 2023: social media observations from the front line (5 June)
‘Your biggest audience is in the groups your content gets shared into, not your direct followers. You can try it out for yourself and see the results straight away when comparing analytics. Always compare analytics! Sometimes it can be easy to see why something’s gone down so well just from seeing how many places it’s been shared to.’
Politics, public affairs and public sphere
- Gareth Jones: How does the UK respond to Bidenomics? (8 June)
‘President Biden may have a significantly greater commitment to strengthening international alliances than his predecessor, but his economic agenda is arguably not a million miles away from Trump’s ‘America First’ approach, with aggressive policies to prioritise domestic production and job creation.’ - Tom Haynes: Trade Tuesday: Australia, tick. New Zealand, tick. So, what next for trade? (6 June)
‘The most controversial elements of the UK’s post-Brexit trade agenda continue to centre around agriculture, with the NFU and other farming organisations continuing to oppose the deals for fears that they will lead to imports of cheaper meat from abroad, undercutting British farmers.’ - Scott Harker: CBI members vote in favour of reform but its future remains unclear (6 June)
‘Members of the Confederation of British Industry (CBI) have overwhelmingly voted in favour of approving a package of reforms to the scandal-hit lobbying group today. The vote carried with 93% of those voting in favour in what was widely seen as a confidence vote in the future of the organisation.’
Crisis, risk and reputation
- Amanda Coleman: Tackling some communication myths (8 June)
‘The chaotic world of polycrises require a clarity of communication and reconnection with the purpose and values of the business.’ - Claire Munro: Book review: Everyday Communication Strategies (5 June)
‘Some of the advice might be described as commonsense and yet time and again, organisations fail to apply seemingly obvious measures that would’ve prevented a world of pain.’
Behaviour and influence
#France has approved a law that targets #influencers. What does it mean for #socialmedia stars? https://t.co/bcfnt99YuC via @euronews < #penalties for non-compliance include up to two years in prison and a fine of €300,000
— Neville Hobson (@jangles) June 5, 2023
Internal communication
Thank you @CIPD @FestivalofWork for inviting us to speak about inclusive cultures and allyship in internal communications. It was lovely to see so many trailblazers interested in making a difference and understanding the power of inclusivity! pic.twitter.com/2yrALguqjP
— Advita CommsRebel (@Advita_p) June 8, 2023
- Dan Holden: Congratulations to the 2023 Internal Communications and Engagement Awards winners (7 June)
‘As an official supporter of the 2023 awards, we love seeing all the teams and individuals recognised for their hard work and efforts.’
Media, digital and technology
- David Linnett: The SEC Newgate AI Weekly (8 June)
‘The Centre for AI safety have published a 22-word statement warning about the threat it feels that AI poses to humanity. Signatories include Google DeepMind CEO Demis Hassabis and OpenAI CEO Sam Altman.’ - Robin Tozer: Will Apple’s Vision Pro Headset push us all into the Metaverse? (8 June)
‘The tech world is hoping that Apple could do to the Metaverse what the iPhone did to the phone business.’
- James Rollinson: In conversation with Claire Hubble (7 June)
‘Digital-first publications like Buzzfeed and Vice relied predominantly on social traffic. News publishers have reported a significant drop in link-referral traffic in the past two years so brands like these will be disproportionately affected by it. It makes a strong case for diversifying across channels and platforms.’
- Neville Hobson: Early days experiences on Bluesky (6 June)
‘While it has many similarities to Twitter in terms of look and feel, Bluesky doesn’t yet have a comparable feature list other than the basics – how to create and post messages, ‘like’ others’ posts, share them, etc. At present, there is no direct-messaging function nor any means to embed videos, two of the most-used functions on Twitter, nor can you set your profile as private.’
Academic, education and training
