A truly authentic crisis
Chris Tucker explains the self-inflicted Dolce & Gabbana crisis through the lens of brand authenticity and co-creation.
Review: Digital PR
We review the first of the new PRCA Practice Guides: Digital PR by Danny Whatmough.
Agile – what’s the story for internal comms?
Guest author Dan Barley argues that internal communication has agile principles 'baked in'.
Making a success of ‘Bring ID to vote’
Debbie Hickman explains how Woking Borough Council achieved a 99.73% success rate on a voter ID trial.
Review: PRE-SUASION and The Persuasion Code
We review two books that promise to unlock the secrets to becoming more persuasive.
Personal branding for vice-chancellors
Guest contributor Laura du Plessis sets out how the concept of 'personal brand' could be used effectively by leaders within higher education.
A graduate’s guide to public relations
Here's what non-PR graduates need to know to get started and to get ahead in public relations.
Why study for a PR or communication qualification?
Training helps to sharpen up skills, qualifications help you to step up in your career, and chartership means you've signed up to the professional project.
Thought leadership in B2B comms
Guest author Daria Partas reconsiders the value of thought leadership.
Guide to Writing Reports, Proposals and Business Cases
Download our Guide to Writing Reports, Proposals and Business Cases.
Where is the next generation of talent coming from?
Robert Minton-Taylor wants public relations to be a desirable career choice for ambitious teenagers of all backgrounds.