Briefing: Google Analytics
Google Analytics is changing. We explain why this matters and what you need to do next.
Review: Poles Apart
Tribal behaviour is hard-wired into human psychology, so we can't simply blame Facebook and Twitter for this. But nor should we ignore the Cambridge Analytica scandal or outside attempts to influence elections in the UK and US.
Review: Current Trends and Issues in Internal Communication
Kevin Ruck reviews a new edited text that has made it straight onto the reading list for PR Academy's delivery of the CIPR Specialist Diploma: Internal Communication.
Our books of the year (2021)
Congratulations to the authors of our books of the year - and also to Kogan Page, the publisher of all three.
This is a book that is of interest to anyone working in PR and communication management who values taking a broader perspective, adopting ‘Anthropology Intelligence’, to better understand stakeholders.
Review: Public Relations History
Richard Bailey reviews Public Relations History by US scholar Cayce Myers.
Books of the year (to date)
Here's a summary of the professional books we've reviewed in 2021 to date.
Review: Influential Internal Communication
Kevin Ruck reviews a new book by Jenni Field that argues for internal communication as the antidote to chaos.
Review: Truth Be Told
'This is an important book published at an opportune moment.' Richard Bailey reviews Truth Be Told.
Review: PR Technology, Data and Insights
Everyone 'involved in the measurement of public communication and/or stakeholder relationship management activities will have a positive return on investment from purchasing this book' writes Thomas Stoeckle in this review of Mark Weiner's new book.