Review: #PRStack: AI tools for marketing, media and public relations
The latest #FutureProof book focuses on 23 AI tools applicable in public relations. It's a useful starting point for those who are not already among the early adopters.
Review: How To Sell Value – Demystified
In this new title in the PRCA Professional series, Crispin Manners calls for an end to time-based billing and provides a roadmap for delivering more valuable public relations services.
Review: Agile Beyond IT
'A self-sustaining cycle of learning and improving is highly beneficial.' Author Adrian Pyne, a project professional, explains why we should all learn to become more agile.
Review: Mastering Crisis Communication with ChatGPT
Experienced communicator and trainer Philippe Borremans shows how ChatGPT can be used as an unflustered assistant to help you plan for and respond to a crisis.
Review: Building a Culture of Inclusivity
Kevin Ruck welcomes a new book on diversity, equity and inclusion - and another addition to the internal communication bookshelf - as a useful resource for practitioners.
Review: Internal Communication and Employee Engagement
Kevin Ruck reviews a new book that 'represents a burgeoning field of internal communication research.'
Review: Depth Public Relations and Public Relations and Sustainable Citizenship
Two new academic books ask questions about the role of public relations in the climate emergency and addressing problems of inclusion and equity. The authors are proposing another kind of public relations.
Review: Public Relations Theory III
Public relations has struggled to gain recognition as an academic discipline. Yet there's now a substantial body of public relations theory as this scholarlarly 500-page book shows.
Review: Public Relations Cases (third edition)
Case studies are useful for interrogating decisions taken and for exploring principles in practice. This reviewer believes there's something for everyone in the Iceland Foods case study presented here.
Review: Everyday Communication Strategies
Amanda Coleman argues in her new book that issues management rather than communication or reputation management should be the focus of the public relations adviser.
Review: Reputation in Business
Richard Bailey reviews 'a useful book that places reputation within the spectrum of risk, issues and crisis management - and which takes a distinctively political view'.
Review: Strategic Public Relations Leadership (Second Edition)
Richard Bailey recommends this 'broad and accessible overview of the challenges facing the public relations leader', a book by academics written for practitioners.