How seriously should communicators take memes?
'To successfully make use of memes, practitioners need to conceptualise them not as threats, but as opportunities. The practitioner with ingenuity, a sense of humour, and content creation experience is best placed to take on this role' argues Jack Shaw.
Time for Trusted Comms
'Trusted, ethical communications practice is critical to drive the behaviour change needed to meet decarbonisation targets.' Sarah Purcell asserts the value of construction communication.
A PR student’s guide to dissertations
A supervisor and a student offer their advice on how to approach an undergraduate dissertation in public relations.
Bringing the family together under one brand
In this case study prepared for a PRCA Diploma in Integrated Communication Management assignment, Nina Stenning presents an integrated campaign for a financial services brand.
Developing an influential Public Affairs strategy
This case study by Antony Bennett outlines an approach to developing a public affairs strategy, using the topic of the reform of Insurance Premium Tax (IPT) as subject matter, to demonstrate appropriate situational research methodologies and stakeholder analysis.
Increasing ethnic diversity in PR
'The PR industry has a diversity issue.' Stacey Cockram applied a strategic comms approach to analysing and responding to this issue.
A digital communication strategy to increase uptake of the annual influenza vaccination in a healthcare workforce
Edward Sills learnt the value of research and applied behavioural theory to campaign planning.
Using communications to increase the number of living kidney transplants in Scotland
This case study, by Daisy Bartlett, was prepared for a CIPR Professional PR Diploma assignment and has been edited for publication by Martin Flegg.
Case study: A digital communications strategy to enable melanoma patients to become informed participants in their healthcare
This case study by Connor Moonan shows the contribution research and planning can make to a digital health campaign.
How to study public relations for free
Study public relations for free with PR Academy's online Introduction to Public Relations which runs regularly throughout the year.
Why public affairs matters
Energised by politics? Interested in public policy? There's a new PRCA Diploma in Public Affairs recruiting for online delivery from February.
It’s not black and white
During the pandemic the rainbow became a symbol of hope in the UK. This demonstrates how symbols can have a profound impact argues Emma Breger.