To speak or not to speak – that is the question
When should companies speak out - and when should they shut up - on social, environmental and political issues asks Eva Ablett.
The Self-Image Revolution: Empowering Young Girls in the Digital Era
The profound impact social media is having on the mental well-being of young girls is a topic that holds deep personal significance to her as a mother of two says Rachael Anderson.
AMEC student of the year – 2023
In this interview Ann Pilkington speaks to Paul Kasprovschi, Research & Evaluation Director and Brand Strategist at GRF in Bucharest.
History tells us AI will raise the bar for PR
The age of AI is here, and it will drive the next iteration of PR and communications argues Henry Ainslie.
New fast track in-person option to become IC qualified
Kevin Ruck and Martin Flegg reflect on the new accelerator face to face internal communication courses launched recently by PR Academy.
Nonprofits’ Non-Prioritisation of Communications: A Strategic Misstep
Nonprofits are expected to allocate between 5-15% of total operating budget to communications, yet communications is rarely a top priority. Kehinde Afolabi explores why this can become a problem.
How can PR professionals improve their relationships with journalists?
PR professionals must understand journalists’ challenges and communicate in a considered way to build a mutually beneficial relationship argues Jasmin Shearan.
The power of storytelling in health service communications
'Stories influence what people think, they can persuade people to take an action, they can be used to find common ground or build relationships, and they offer a method to package information in a way that is emotive and memorable' argues Phil Simon.
Creativity in internal communications
Do employees need creativity in internal communications to keep them engaged and informed about the company’s purpose asks Eduvie Martin.
CheatGPT*: some thoughts on AI and assignments
The days of conventional essay assignments may be over argues Richard Bailey. They may be tough for students, but they're easy for AI. So what are the alternatives?
Read books, ask questions, become media literate, don’t give up, write every day
With so many international students choosing to studying an MA in Public Relations, here's our advice on how to make the most of the opportunity and gain a return on your investment in you.