Generation Z demands dialogue to drive change – but are we really listening?
'As leaders, we must create a culture of listening and put the pieces in place to make it happen, through human resource or technology.' Andy Morgan discusses how to communicate with and engage Generation Z.
Is purpose-driven public relations here to stay?
'Embracing purpose can create change' argues Alex Cottee. 'It transcends communications. It feels so natural that purpose isn’t an evolution, it was always the way; communications strategists just failed to realise it earlier.'
Qualifications: PR’s hidden success story
As they reflect on the past 15 years as a specialist professional training company, PR Academy's directors Kevin Ruck and Ann Pilkington offer thanks to their colleagues and partners - and to the thousands of practitioners who have become qualified through their courses.
Review: Business And The Culture Of Ethics
Quentin Langley's latest book reads like a thrilling university seminar: it asks the questions, and leaves the students to explore their thinking and reach for satisfactory answers.
Why hard things are easy, and easy things hard
Last night we announced the winners of our #PRstudent #CreatorAwards22 contest that's run all academic year.
Holding the NHS to ransom
Kim Rushton reviews the 2017 WannaCry ransomware attack for its impact on an NHS Trust and compares the response against crisis communication best practice.
My doctoral diary: Philosophy and public relations
Being aware of philosophical views advances theorising in PR research and reinforces PR practice, argues Miriam Pelusi.
How can brands capture attention in the era of information overload
In an information-rich society, we don’t need more content we need more relevant content argues Lucy Whitaker.
How seriously should communicators take memes?
'To successfully make use of memes, practitioners need to conceptualise them not as threats, but as opportunities. The practitioner with ingenuity, a sense of humour, and content creation experience is best placed to take on this role' argues Jack Shaw.
Time for Trusted Comms
'Trusted, ethical communications practice is critical to drive the behaviour change needed to meet decarbonisation targets.' Sarah Purcell asserts the value of construction communication.
A PR student’s guide to dissertations
A supervisor and a student offer their advice on how to approach an undergraduate dissertation in public relations.
Bringing the family together under one brand
In this case study prepared for a PRCA Diploma in Integrated Communication Management assignment, Nina Stenning presents an integrated campaign for a financial services brand.