Should you apply to university (if you can’t go to university)?
People are submitting their university applications through UCAS. But with so many restrictions in place, what can they expect from the university experience?
How can ethical brands engage with Gen Z?
The rise of the conscious consumer has meant brands are expected to be wholly ethical in their approach argues Semhar Tesfu.
By investing our energy into storytelling, we are working to persuade argues Victoria Gregory.
Public consultation: Is it just a ‘tick-box’ exercise?
'As communication and engagement professionals the challenge is have we really listened, have we really engaged, have we let everyone have their say or are we just ticking a box?' Clare Carlaw explores consultation.
The ethics of social media
The risk-benefit analysis of relying on social media in public sector comms needs careful thought, argues Connie Primmer.
Being invisibly visible
In this thought leadership article written earlier in the year, Sophia Danielsson-Waters explores the emotional toll of working in public relations.
Has climate change become the new Brexit?
This thought leadership piece by Paul Cahalan was written for a CIPR Professional PR Diploma assignment.
Education continues, but the dynamics are different this year. Richard Bailey wasn't even sure his class was still there.
Curious about curation?
Richard Bailey explores content curation in general, and the specific demands for a 'content curation report' in the CIPR Professional PR Certificate.
The evolution of public relations
Speaking at the PRCA National Conference, Richard Edelman introduced a new purpose for public relations: actions assessed by their impact on society.
How to study public relations (pandemic edition)
Many new students are starting degree courses and many candidates are embarking on professional qualifications. Here's our advice to them.
The search starts for young content creators
We're on the lookout for the UK's best PR student content creators. Who should we follow?