Do we have to talk to the media in a crisis?
Senior management teams are on the whole used to operating in a certain way. They identify a problem or opportunity. Call for research to be done. Evaluate the options and then make a decision. In a crisis there will be very little time for any of this, so the challenge becomes how to communicate when you know very little.

Register for webinar
Register for our next Crisis Communication Hub webinar:
Topic: Handling the media in a crisis
Guest: Simon Read – Journalist, writer & broadcaster
When: 23 June, 1pm (BST)