Media relations

Richard Bailey, Editor PR Place

Meet the editor

Richard Bailey FCIPR MPRCA is editor of our Insights area, formerly PR Place. He teaches and assesses undergraduate, postgraduate and professional students. For story ideas contact Insights @ pracademy.co.uk
Public Relations 13.09.23

Everyday ethics: who’s responsible for fake news?

In a world of fake news and hollowed out newsrooms, should you be adding to the problem by creating April Fool's Day stunts? It's an ethical question.
Study 30.08.23

How can PR professionals improve their relationships with journalists?

PR professionals must understand journalists’ challenges and communicate in a considered way to build a mutually beneficial relationship argues Jasmin Shearan.
Briefings & Research 13.02.23

Briefing: public relations for journalists

Richard Bailey explains why it's unhelpful and no longer current to view public relations and journalism as opposed practices.
Briefings & Research 17.11.22

Briefing: public relations news

News is viral content; it is by definition interesting. Our briefing covers traditional and digital approaches to public relations news.
Study 26.10.22

Selling our stories to the media

Journalists are looking for a great story, great content to tell that story, and meaningful delivery of that story argues Kathy Peart.
Crisis Hub 10.05.22

Do we have to talk to the media in a crisis?

Chris Tucker discusses media handling during a crisis, and invites you to join her for the next PR Academy Crisis Communication Hub webinar.
Alan White 50 over 50
Careers 20.09.21

#50over50: Alan White

Alan White understands the value of long term, trusted relationships with journalists.
Public Relations 18.08.21

‘Approached for comment’ – how should local authorities respond to post-publication media enquiries?

'The thorny issue of media relations is not new; but as media outlets transition ever-faster towards social media, how you respond must adapt – and it all centres on relationships' argues Will Lodge.
Photo by thom masat on Unsplash
Public Relations 25.02.21

Survey result releases are becoming obsolete

Guest author Katie Watts condemns public relations surveys as 'lazy PR tactics'.
Public Relations 23.11.20

Case study: When PR should avoid making headlines

There's a new statue to a pioneer of women's rights. Ruth Wilson would have advised more clothes - and fewer headlines.
Public Relations 24.06.19

Flattery or threat?

'Earned media' is in demand within advertising and search marketing. This is both flattering and threatening.
Crisis Hub 20.02.19

Working with the One Show

Guest post by Matt Beard, CIPR Professional PR Diploma student and Head of Media at Govia Thameslink Railway