Everyday ethics: who’s responsible for fake news?
In a world of fake news and hollowed out newsrooms, should you be adding to the problem by creating April Fool's Day stunts? It's an ethical question.
How can PR professionals improve their relationships with journalists?
PR professionals must understand journalists’ challenges and communicate in a considered way to build a mutually beneficial relationship argues Jasmin Shearan.
Briefing: public relations for journalists
Richard Bailey explains why it's unhelpful and no longer current to view public relations and journalism as opposed practices.
Briefing: public relations news
News is viral content; it is by definition interesting. Our briefing covers traditional and digital approaches to public relations news.
Selling our stories to the media
Journalists are looking for a great story, great content to tell that story, and meaningful delivery of that story argues Kathy Peart.
Do we have to talk to the media in a crisis?
Chris Tucker discusses media handling during a crisis, and invites you to join her for the next PR Academy Crisis Communication Hub webinar.
#50over50: Alan White
Alan White understands the value of long term, trusted relationships with journalists.
‘Approached for comment’ – how should local authorities respond to post-publication media enquiries?
'The thorny issue of media relations is not new; but as media outlets transition ever-faster towards social media, how you respond must adapt – and it all centres on relationships' argues Will Lodge.
Survey result releases are becoming obsolete
Guest author Katie Watts condemns public relations surveys as 'lazy PR tactics'.
Case study: When PR should avoid making headlines
There's a new statue to a pioneer of women's rights. Ruth Wilson would have advised more clothes - and fewer headlines.
Flattery or threat?
'Earned media' is in demand within advertising and search marketing. This is both flattering and threatening.
Working with the One Show
Guest post by Matt Beard, CIPR Professional PR Diploma student and Head of Media at Govia Thameslink Railway
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