Listening to employees: from measurement to meaning
Surprisingly, 77 percent of respondents said they rarely or never used focus groups – a listening method where deep insights were often cited as benefits in open comments in the survey.
Who's Listening? Report 2021 Update
Report key findings:
- Listening is key to developing new working practices
- There is an over-reliance on surveys and minimal use of focus groups that provide deep insights
- The potential for digital listening is significant
- Leadership listening is more strongly associated with positive outcomes than line manager/supervisor listening
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