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PR Academy co-founder Ann Pilkington edits PR Academy Insights
An AI generated image of a Plinko board - a blue board with grey counters on it
Public Relations 09.12.25

Challenges of measuring PR’s influence on Generative AI – the giant Plinko machine

Generative AI: PR will have an important, responsible and ethical role to play as custodians of information in this evolving environment.