AMEC International Certificate in Measurement and Evaluation

Meet the editor

PR Academy co-founder Ann Pilkington edits PR Academy Insights
A large blue screen in a room where people are all sat in front of screens. It carries the words Ask Me Anything
Public Relations 18.01.26

The answer is yes, now what is the question? How automation and AI are changing media intelligence

Thinking that AI is the answer to everything is likely to lead to disappointment, and the equally unhelpful conclusion that, worse, it may not be the answer to anything.
Study 20.11.23

AMEC student of the year – 2023

In this interview Ann Pilkington speaks to Paul Kasprovschi, Research & Evaluation Director and Brand Strategist at GRF in Bucharest.
Study 27.02.23

The world evolves – so does the AMEC International Certificate Course

Thomas Stoeckle welcomes the fully integrated practice of data-led communication planning, execution and performance evaluation that lies behind the revised AMEC Certificate qualification.
Public Relations 29.11.22

How do you measure wicked problems?

New academic approaches illuminate approaches to decision making and measurement at a time of increasing volatility and with wicked problems to solve.
Book Reviews 08.04.21

Review: PR Technology, Data and Insights

Everyone 'involved in the measurement of public communication and/or stakeholder relationship management activities will have a positive return on investment from purchasing this book' writes Thomas Stoeckle in this review of Mark Weiner's new book.