Social branding in an age of connectedness
Connectedness and strategic thinking were two themes that emerged from a breakfast discussion with Julia Hobsbawn and Martin Thomas on 7 March.
Review: Reputation Management
We review a valuable new book that presents reputation management as the future of public relations.
Review: The Indispensable Community
We review the latest book by community management maven Richard Millington.
A truly authentic crisis
Chris Tucker explains the self-inflicted Dolce & Gabbana crisis through the lens of brand authenticity and co-creation.
Review: PRE-SUASION and The Persuasion Code
We review two books that promise to unlock the secrets to becoming more persuasive.
Middle-aged, middle-class midlifer David Sawyer has written a self-help guide on living well and retiring early.
Review: The Art & Craft of PR and Myths of PR
We review two recent books by practitioners - one from the US, the other from the UK.
Review: Communicating Causes
We review a 'much needed and timely' book that explores the value of public relations to not-for-profit organisations.