CIPR Professional PR Diploma
Rise of the Infodemic
Whilst the world is battling an unprecedented global health crisis, Carly Ratcliffe discusses whether using digital platforms to mediate communications around Covid-19 has fanned the flames through a fake news culture, or has been a useful instantaneous media source.
Covid-19: Is this the catalyst needed to give public relations leaders their place in the boardroom?
'Now is our time to step forward and help guide our senior leaders through the Covid-19 fog and update our customers and stakeholders on developments' argues guest author Vicky Shepherd.
Social media has proven its worth in the COVID-19 crisis.
University communities are set to become increasingly fragmented in the wake of the coronavirus pandemic. Social media will be key for PR professionals to build a lasting sense of togetherness argues Isobel Edwards.
Survey result releases are becoming obsolete
Guest author Katie Watts condemns public relations surveys as 'lazy PR tactics'.
If your boardroom doesn’t do sustainability, don’t insist your PR team does it for you
'There is hope that greenwashing may become a thing of the past' argues guest author Eva Groeneveld.
How can ethical brands engage with Gen Z?
The rise of the conscious consumer has meant brands are expected to be wholly ethical in their approach argues Semhar Tesfu.
By investing our energy into storytelling, we are working to persuade argues Victoria Gregory.
Public consultation: Is it just a ‘tick-box’ exercise?
'As communication and engagement professionals the challenge is have we really listened, have we really engaged, have we let everyone have their say or are we just ticking a box?' Clare Carlaw explores consultation.
Being invisibly visible
In this thought leadership article written earlier in the year, Sophia Danielsson-Waters explores the emotional toll of working in public relations.
Has climate change become the new Brexit?
This thought leadership piece by Paul Cahalan was written for a CIPR Professional PR Diploma assignment.
The B2B C-Suite can no longer afford to ignore social media
Today’s B2B CEO may prefer face to face communication, but time and resource is limited, argues Sarah Park. Better use of social media could help.
The fashioning of mental health
Richard McElwee discusses the mixed messages on mental health from brands and celebrities.