CIPR Professional PR Diploma
The importance of PR to multi-academy trusts
Leaders of multi-academy trusts should neglect PR at their own peril argues James Clarke.
Does targeted political advertising present a threat to democracy?
'Fake news is all around us.' Catherine Owen-Williams explores the threat to democracy posed by the misinformation age.
‘Approached for comment’ – how should local authorities respond to post-publication media enquiries?
'The thorny issue of media relations is not new; but as media outlets transition ever-faster towards social media, how you respond must adapt – and it all centres on relationships' argues Will Lodge.
From crisis to BAU: has the Covid-19 pandemic transformed communications for the better?
'I hope the pandemic will see communications professionals shift to become a more flexible, human-championing profession,' writes Alice Attwood.
Building the reputation of independent NHS care
'I now have the confidence to blend theory and practice together to create much more strategic and effective PR and communication plans.' Sara Dawson reflects on a CIPR Professional PR Diploma assignment.
Why Edtech Startups Must Plan Crisis Communications
'As the [education technololgy] sector continues to expand and to touch more lives, it will need to plan responsibly for inevitable crisis. If one seeks to work with children, to profit from them, one must also act with maturity and respect' warns Michelle Levesley.
How communications can help educate consumers about purchasing sustainable wallpaper
We publish a sustainabiliy case study drawn from a CIPR Professional PR Diploma assignment and based on the concept of 'mindful consumption.'
International PR case study: Increasing gender diversity in the tech sector in Ukraine
In this international PR case study, Olha Boiko details how Innovecs worked on increasing gender diversity in the tech sector in Ukraine. Find out more.
A celebrity endorsement can make headlines, but does it help win elections asks Kerri Prince.
The role of communications in reducing the prevalence of poor mental health in the construction industry
Three times more low-skilled labourers in construction roles will commit suicide annually than the male national average. Lauren Pott asks how communications could help change this shocking statistic.
Changing the climate change conversation
'This is the opportunity to influence behaviour change and encourage the public to act rather than just be aware' argues Vickie Cox in this article on climate change communication.
Development with dignity, campaigns with creativity
We need to move to communications that portray people with dignity and respect, but also as people with existences full of things that aren’t just misery and desperation, argues Christina Berry-Moorcroft.