Content marketing and PR go hand in hand
Today, we're publishing Part Two of our Guide to Content Marketing: Implementation prepared by digital marketing expert Mel Cains.
How to Develop a Content Marketing Strategy
Mel Cains proposes a step-by-step approach to developing a content strategy in the latest PR Place guide.
Content, collaboration, community
Richard Bailey reflects on the lessons learnt from three years of PR Place Insights.
Curious about curation?
Richard Bailey explores content curation in general, and the specific demands for a 'content curation report' in the CIPR Professional PR Certificate.
A to Z SEO Glossary of Terms for PR Practitioners
We've put together this glossary as a handy primer to expand your SEO knowledge & support your digital PR work.