Personal brand

Richard Bailey, Editor PR Place

Meet the editor

Richard Bailey FCIPR MPRCA is editor of our Insights area, formerly PR Place. He teaches and assesses undergraduate, postgraduate and professional students. Contact: editor@prplace.com.
Careers 06.11.18

Personal branding for vice-chancellors

Guest contributor Laura du Plessis sets out how the concept of 'personal brand' could be used effectively by leaders within higher education.