Schools

Richard Bailey, Editor PR Place

Meet the editor

Richard Bailey FCIPR MPRCA is editor of our Insights area, formerly PR Place. He teaches and assesses undergraduate, postgraduate and professional students. For story ideas contact Insights @ pracademy.co.uk
Study 10.01.24

Primary school leaders’ guide to effective parent communication in the age of the smartphone

Primary school leaders face numerous challenges in communicating with parents in the smartphone era and parent WhatsApp groups can easily spread misinformation. Faaiza Ahmed recommends a consistent channels approach.