TikTok

Richard Bailey, Editor PR Place

Meet the editor

Richard Bailey FCIPR MPRCA is editor of our Insights area, formerly PR Place. He teaches and assesses undergraduate, postgraduate and professional students. For story ideas contact Insights @ pracademy.co.uk
Study 20.12.23

Is it time for charities to embrace TikTok?

As the social media platform continues to grow at speed and engage a younger audience, Danny Richardson, External Communications Manager at Macmillan Cancer Support, argues it’s time for charities to ride the TikTok wave…
Study 14.06.23

Time to jump on the TikTok train?

Millie Salkeld understands the constraints on public sector communicators, but she argues that with more than 80% of users on TikTok aged 16 to 34 years old its current viral popularity gives organisations a chance to engage with the younger demographic who have moved off Facebook.