Download: What is PR? Guide

Explore some of the main paradigms of public relations and discover some of the main arguments made by academics, practitioners and industry bodies.

If you are a student of PR or practitioner this will be a valuable introductory guide.

Download Guide: What is PR?

Topics covered include:

  • Understanding Public Relations
  • PR as reputation management
  • PR as communication management
  • PR as relationship management
  • PR as a strategic management function
  • PR as persuasion

Each section contains recommendations for further reading and is an excellent resource for research assignments.

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