Public relations as persuasion
In the latest PR Place essay, Chris Tucker defends persuasion against the charge that it's dangerously close to propaganda.
Public relations as strategic management
In this essay Dr Kevin Ruck, co-founder of PR Academy, explores what it means for public relations to be understood and practised as strategic management.
Public relations as relationship management
In the latest in our essay series, we explore public relations as relationship management.
Public relations as communication management
In the second essay in this series, we explore public relations as communication management.