New AMEC Diploma in Strategic Communication Planning and Measurement launched

At a time of increasing noise, channel confusion and use of AI for communication, AMEC’s new flagship qualification, launched at its recent summit in Vienna, provides practitioners with the knowledge and expertise to cut through any confusion and put data to good effect.

The potential to develop more impactful and strategic communication is significant. However, we know that many practitioners understandably find this a challenge. So, in partnership with AMEC, I worked with two industry giants to develop the course: Distinguished Professor Jim Macnamara and Paul Hender.

Discover the course

The course is delivered on PR Academy’s bespoke blended learning platform that has generated overwhelming endorsement from hundreds of students who have studied with us since it was introduced in 2023.

Our study support package

If you work in PR and communication management and you currently find measurement and evaluation a challenge, the course will enable you to build confidence and develop an understanding of core principles that can quickly be applied to practice.

In addition to easily accessible content for the new qualification, students also have complimentary access to the following additional resources for one year:

• More than 60 leading PR and communication books
• Live workshops on topics such as crisis communication, sustainability communication, internal communication and engagement and change communication
• Membership of PR Academy’s closed LinkedIn group where you can discuss topical issues with like-minded professionals

The Diploma is taught at Masters level and suitable for in-house PR and strategic communication managers and anyone interested in developing advanced capabilities in planning, measurement and evaluation.

It can be completed in around six months with a single assessment which is an applied project based on a real scenario.

Download the syllabus and learn more