How to measure the impact of communication
Download our guide to measuring public relations and communication - Learn to cut through the jargon and measure the impact of your communications.
Who do you serve?
AMEC's revised Barcelona Principles instruct us to consider the impact of organisations and communicaiton on society. Academic thinking can help with this.
#50over50: Richard Bagnall
We have added measurement and evaluation 'salesman' Richard Bagnall to our #50over50 list.
The question of attribution
To mark AMEC Measurement Month, here's my take on the current state of play.
Measurement and evaluation: now I see clearly
We heard some home truths and some clear thinking on day two of the AMEC Summit.
What’s the matter with public relations?
We say we do public relations, so why don't we put the relationship first asks Richard Bailey.
Updated Evaluation Framework published
The UK Government Communication Service has published its updated Evaluation Framework 2.0.
AMEC day two: a question of integration
Day two of the AMEC summit discussed the challenge of integration.
2010: a story of evolution and survival
Eight years on from the Barcelona Principles, there's still work to do to get the evaluation messsage out there.
Evaluation: from media to management
We may have the best evaluation models available. Talk of 'PR attribution' seems premature and over-optimistic.
- Page 1
- Page 2