The question of attribution
To mark AMEC Measurement Month, here's my take on the current state of play.
Measurement and evaluation: now I see clearly
We heard some home truths and some clear thinking on day two of the AMEC Summit.
What’s the matter with public relations?
We say we do public relations, so why don't we put the relationship first asks Richard Bailey.
Updated Evaluation Framework published
The UK Government Communication Service has published its updated Evaluation Framework 2.0.
AMEC day two: a question of integration
Day two of the AMEC summit discussed the challenge of integration.
2010: a story of evolution and survival
Eight years on from the Barcelona Principles, there's still work to do to get the evaluation messsage out there.
Evaluation: from media to management
We may have the best evaluation models available. Talk of 'PR attribution' seems premature and over-optimistic.
Briefing: international public relations associations
In part two of this briefing, we turn to international associations.
New AMEC Guide to Measurement
The third edition of The PR Practitioner's Definitive Guide to Measurement is a useful introduction to the latest thinking from around the world - and yet another reminder to #SayNotoAVEs.