Measurement and evaluation
Review: PR Technology, Data and Insights
Everyone 'involved in the measurement of public communication and/or stakeholder relationship management activities will have a positive return on investment from purchasing this book' writes Thomas Stoeckle in this review of Mark Weiner's new book.
At the start of AMEC measurement month, Richard Bailey reviews academic and practitioner progress towards the Holy Grail of measurement of effectiveness.
Important SEO KPIs & Metrics You Should Track
Find out the most important SEO metrics you need to monitor to understand the impact of your digital PR activity.
How to measure the impact of communication
Download our guide to measuring public relations and communication - Learn to cut through the jargon and measure the impact of your communications.
#50over50: Richard Bagnall
We have added measurement and evaluation 'salesman' Richard Bagnall to our #50over50 list.
Objectives and the spirit of econometrics
How do we know our efforts are working? For #AMECmm, author and evaluation expert Paul Noble explores questions of correlation and causation.
Measurement and evaluation: now I see clearly
We heard some home truths and some clear thinking on day two of the AMEC Summit.
Research: Proving the value of PR
Guest author Jessica Pardoe explored the ROI of PR for her dissertation which she summarises here.
Practising what we preach on evaluation
Measurement and evaluation expert Paul Noble takes the long view of progress.
ICQ10: Ten questions for internal comms surveys
Kevin Ruck explains how his AVID model can be used as the basis for ten core questions for internal communication audits.
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