Measurement and evaluation

New academic approaches illuminate approaches to decision making and measurement at a time of increasing volatility and with wicked problems to solve.

For AMEC Measurement Month 2022, here's a well-established narrative around evaluating public relations. The question is, where are you on this journey?

Kevin Ruck explains how his AVID framework can be used as the basis for ten core questions for internal communication audits.

With this blog post, written during AMEC Measurement Month, guest author Jennifer Sanchis argues for simple but effective measurement of the impact of communication.

Everyone 'involved in the measurement of public communication and/or stakeholder relationship management activities will have a positive return on investment from purchasing this book' writes Thomas Stoeckle in this review of Mark Weiner's new book.

At the start of AMEC measurement month, Richard Bailey reviews academic and practitioner progress towards the Holy Grail of measurement of effectiveness.

Find out the most important SEO metrics you need to monitor to understand the impact of your digital PR activity.

Download our guide to measuring public relations and communication - Learn to cut through the jargon and measure the impact of your communications.

We have added measurement and evaluation 'salesman' Richard Bagnall to our #50over50 list.

How do we know our efforts are working? For #AMECmm, author and evaluation expert Paul Noble explores questions of correlation and causation.

We heard some home truths and some clear thinking on day two of the AMEC Summit.

Here's our summary of day one of the #AMECsummit.