Measurement and evaluation
Objectives and the spirit of econometrics
How do we know our efforts are working? For #AMECmm, author and evaluation expert Paul Noble explores questions of correlation and causation.
Measurement and evaluation: now I see clearly
We heard some home truths and some clear thinking on day two of the AMEC Summit.
Research: Proving the value of PR
Guest author Jessica Pardoe explored the ROI of PR for her dissertation which she summarises here.
Practising what we preach on evaluation
Measurement and evaluation expert Paul Noble takes the long view of progress.
ICQ10: Ten questions for internal comms surveys
Kevin Ruck explains how his AVID model can be used as the basis for ten core questions for internal communication audits.