#50over50: Paul Noble
We profile author, trainer and educator Paul Noble as he prepares to retire from his public relations work.
At the start of AMEC measurement month, Richard Bailey reviews academic and practitioner progress towards the Holy Grail of measurement of effectiveness.
Objectives and the spirit of econometrics
How do we know our efforts are working? For #AMECmm, author and evaluation expert Paul Noble explores questions of correlation and causation.
The question of attribution
To mark AMEC Measurement Month, here's my take on the current state of play.