How do you measure wicked problems?
New academic approaches illuminate approaches to decision making and measurement at a time of increasing volatility and with wicked problems to solve.
Lessons in measurement and evaluation
For AMEC Measurement Month 2022, here's a well-established narrative around evaluating public relations. The question is, where are you on this journey?
A plea for simple but effective measurement
With this blog post, written during AMEC Measurement Month, guest author Jennifer Sanchis argues for simple but effective measurement of the impact of communication.
Beware of geeks bearing GIFs
For AMEC measurement month Richard Bailey identifies the three foundational skills needed to succeed in public relations.
#50over50: Paul Noble
We profile author, trainer and educator Paul Noble as he prepares to retire from his public relations work.
At the start of AMEC measurement month, Richard Bailey reviews academic and practitioner progress towards the Holy Grail of measurement of effectiveness.
Objectives and the spirit of econometrics
How do we know our efforts are working? For #AMECmm, author and evaluation expert Paul Noble explores questions of correlation and causation.
The question of attribution
To mark AMEC Measurement Month, here's my take on the current state of play.