#amecmm

Richard Bailey, Editor PR Place

Meet the editor

Richard Bailey FCIPR MPRCA is editor of our Insights area, formerly PR Place. He teaches and assesses undergraduate, postgraduate and professional students. For story ideas contact Insights @ pracademy.co.uk
Public Relations 29.11.22

How do you measure wicked problems?

New academic approaches illuminate approaches to decision making and measurement at a time of increasing volatility and with wicked problems to solve.
Public Relations 10.11.22

Lessons in measurement and evaluation

For AMEC Measurement Month 2022, here's a well-established narrative around evaluating public relations. The question is, where are you on this journey?
Public Relations 23.11.21

A plea for simple but effective measurement

With this blog post, written during AMEC Measurement Month, guest author Jennifer Sanchis argues for simple but effective measurement of the impact of communication.
Data
Careers 18.11.21

Beware of geeks bearing GIFs

For AMEC measurement month Richard Bailey identifies the three foundational skills needed to succeed in public relations.
Careers 24.11.20

#50over50: Paul Noble

We profile author, trainer and educator Paul Noble as he prepares to retire from his public relations work.
Public Relations 03.11.20

Good grief!

At the start of AMEC measurement month, Richard Bailey reviews academic and practitioner progress towards the Holy Grail of measurement of effectiveness.
biker #amecmm
Public Relations 25.11.19

Objectives and the spirit of econometrics

How do we know our efforts are working? For #AMECmm, author and evaluation expert Paul Noble explores questions of correlation and causation.
Public Relations 12.11.19

The question of attribution

To mark AMEC Measurement Month, here's my take on the current state of play.
Public Relations 03.12.18

Practising what we preach on evaluation

Measurement and evaluation expert Paul Noble takes the long view of progress.