Artificial intelligence

Whilst artificial intelligence tools are increasingly useful for PR, the race between tech giants to innovate blurs the lines between human and machine-generated content. Zarrion Walker explores the impact of AI on trust.

The age of AI is here, and it will drive the next iteration of PR and communications argues Henry Ainslie.

Plenty has been published and even more has been said this year about the impact and the implications of artificial intelligence (AI) on professional practice. Our briefing serves as a primer for those who've yet to catch up on the latest publications and expert opinions.

Experienced communicator and trainer Philippe Borremans shows how ChatGPT can be used as an unflustered assistant to help you plan for and respond to a crisis.

269 people gathered online to hear from four speakers at Mind the PR Gap 2022 (there was a 63% increase in registrations compared with 2021). Here's our editor's summary of the event.

Dr Simon Collister discussed human behaviour and algorithms on day one of #MindthePRGap, 13 July 2022.

Guest author Harjinder Randhawa proposes a five step plan for government communicators to handle misinformation.

We preview the speakers and the topics of day one of #MindThePRGap2020.