Important SEO KPIs & Metrics You Should Track
Find out the most important SEO metrics you need to monitor to understand the impact of your digital PR activity.
A to Z SEO Glossary of Terms for PR Practitioners
We've put together this glossary as a handy primer to expand your SEO knowledge & support your digital PR work.
Influencers – or influence?
It is not influencers (and reach) that matters, it is ‘true’ influence. Kevin Ruck repors on the PRCA Digital Report 2018 launch.
Are you qualified?
Social media and digital communication is a maturing field. Isn't it time you showed your mastery of the discipline, asks Heather Yaxley.
Content marketing is PR without the journalists
This is an article by Gerald Heneghan about content marketing being PR without the journalists.
How to survive in the digital world
An article on how to survive in the digital world by Jim Hawker.