Insight

'Media still needed.' Here's our overview of the trade and professional media covering public relations and corporate communication in the UK.

Thomas Stoeckle reviews the third book in a trilogy about powerful purposeful organisational storytelling: about asking the right questions to get to the right insights that help tell the right stories.

Everyone 'involved in the measurement of public communication and/or stakeholder relationship management activities will have a positive return on investment from purchasing this book' writes Thomas Stoeckle in this review of Mark Weiner's new book.

We review a new book that wears its learning lightly and provides a framework for applied psychology in commercial communication.