Now Is the Time for Public Relations to Have a Permanent Seat on the Board
'The pandemic has made senior leaders more aware of brand, employee relations, crisis management and strategic communications. Now is the time for public relations to have a permanent seat on the board,' argues guest author Christine Bowles.
Covid-19: Is this the catalyst needed to give public relations leaders their place in the boardroom?
'Now is our time to step forward and help guide our senior leaders through the Covid-19 fog and update our customers and stakeholders on developments' argues guest author Vicky Shepherd.
Evaluation: from media to management
We may have the best evaluation models available. Talk of 'PR attribution' seems premature and over-optimistic.