NHS

Richard Bailey, Editor PR Place

Meet the editor

Richard Bailey FCIPR MPRCA is editor of our Insights area, formerly PR Place. He teaches and assesses undergraduate, postgraduate and professional students. For story ideas contact Insights @ pracademy.co.uk
Study 24.07.24

How can communicators create a better listening climate in the NHS?

The NHS is England's largest employer, with 1.4 million staff. Carolyn Garman explains how a culture of listening can help morale, improve performance and ensure patient safety.
Study 16.08.23

The power of storytelling in health service communications

'Stories influence what people think, they can persuade people to take an action, they can be used to find common ground or build relationships, and they offer a method to package information in a way that is emotive and memorable' argues Phil Simon.
Crisis Hub 09.06.22

Holding the NHS to ransom

Kim Rushton reviews the 2017 WannaCry ransomware attack for its impact on an NHS Trust and compares the response against crisis communication best practice.
Public Relations 10.08.21

Building the reputation of independent NHS care

'I now have the confidence to blend theory and practice together to create much more strategic and effective PR and communication plans.' Sara Dawson reflects on a CIPR Professional PR Diploma assignment.
Public Relations 28.01.19

Without communications, the NHS would lose its voice

Guest author Jonathan Cross explains why NHS comms adds value - and saves lives.