The power of storytelling in health service communications
'Stories influence what people think, they can persuade people to take an action, they can be used to find common ground or build relationships, and they offer a method to package information in a way that is emotive and memorable' argues Phil Simon.
Holding the NHS to ransom
Kim Rushton reviews the 2017 WannaCry ransomware attack for its impact on an NHS Trust and compares the response against crisis communication best practice.
Building the reputation of independent NHS care
'I now have the confidence to blend theory and practice together to create much more strategic and effective PR and communication plans.' Sara Dawson reflects on a CIPR Professional PR Diploma assignment.