PRDiplomaUnit1

Richard Bailey, Editor PR Place

Meet the editor

Richard Bailey FCIPR MPRCA is editor of our Insights area, formerly PR Place. He teaches and assesses undergraduate, postgraduate and professional students. For story ideas contact insights@ pracademy.co.uk
Study 02.03.22

Case Study: Increasing ethnic diversity in PR

'The PR industry has a diversity issue.' Stacey Cockram applied a strategic comms approach to analysing and responding to this issue.
Study 02.02.22

Case Study: Using communications to increase the number of living kidney transplants in Scotland

This case study, by Daisy Bartlett, was prepared for a CIPR Professional PR Diploma assignment and has been edited for publication by Martin Flegg. 
Study 28.07.21

Case Study: Lifting the lid on waste

It takes research to separate actionable insight from ill-founded instinct as Jack Shaw shows in this case study.