Guide to stakeholder identification and mapping
This PR Place Guide to Stakeholder Identification and Mapping draws on best practice to help your communications succeed. [UPDATED FOR 2022]
Matt Peacock: ‘CSR is 20 years past its sell-by date’
Matt Peacock is a keynote speaker at next week's Mind The PR Gap conference. Here he outlines his thinking on ESG and purpose.
Rolling back from the power/interest matrix
Find out why it is not the combination of power and influence that should determine a stakeholder’s worth to a project, but rather that person’s role in the organisation.