Strategy

Richard Bailey, Editor PR Place

Meet the editor

Richard Bailey FCIPR MPRCA is editor of our Insights area, formerly PR Place. He teaches and assesses undergraduate, postgraduate and professional students. Contact: editor@prplace.com.
Book Reviews 20.03.24

Review: Trump’s Populist Strategies

An expert reveals the communication strategies behind Trump's populism, drawing on his experience of advising businesses in competitive markets.
PR Place Guide to Developing A Content Strategy
Public Relations 24.03.21

How to Develop a Content Marketing Strategy

Mel Cains proposes a step-by-step approach to developing a content strategy in the latest PR Place guide.
Study 10.03.21

Covid-19: Is this the catalyst needed to give public relations leaders their place in the boardroom?

'Now is our time to step forward and help guide our senior leaders through the Covid-19 fog and update our customers and stakeholders on developments' argues guest author Vicky Shepherd.
Public Relations 08.03.19

Social branding in an age of connectedness

Connectedness and strategic thinking were two themes that emerged from a breakfast discussion with Julia Hobsbawn and Martin Thomas on 7 March.
Internal Communication 30.07.18

How to develop and write a communication strategy

Download our free guide to developing your communication strategy including a free comms strategy template.
Public Relations 04.04.18

Public relations as strategic management

In this essay Dr Kevin Ruck, co-founder of PR Academy, explores what it means for public relations to be understood and practised as strategic management.